Social Media Lead

About the Role

To state the obvious, we haven't reached our full potential on social. We've put most of our marketing energy into driving new business, deepening customer relationships through in-person and online events, and telling customer impact stories on our website and LinkedIn. However, the business and the marketing team has been growing, and with that, a big priority for the team is to bring our brand to life across paid and organic social, our website and events.

In this role, you'll work closely with the marketing, comms and brand design teams to create and execute on a strategy that engages our community in conversations about purpose-built technology, to shine a spotlight on the work our customers do to solve some of the world's most complex and consequential challenges, and to create a platform for timely discussion. We're looking for a creator and strategist with a vision for what our social strategy should be, and how we best extend the Peregrine brand across these channels and audiences.

What You Will Do

• Build the channel and audience strategy for LinkedIn, YouTube, Instagram and other channels you recommend that we launch. Set up goals, how you'll measure success and what's needed to hit those goals. Own performance tracking, optimization, reporting, and analytics for all social content and campaigns.
• Partner with our creative team on creating high-quality, original content including videos, graphics, and posts. Turn live content into Shorts, highlight reels, blog posts, and in-platform moments.
• Partner with the growth marketing team on paid + organic social campaigns and with the brand team on awareness campaigns.
• Work closely with our Talent Brand and Recruiting teams to uplevel our LinkedIn content and audience growth strategy.
• Align with our Comms and Content teams to amplify thought leadership across social to extend our storytelling efforts.
• Experiment with new creative formats, storytelling techniques, and distribution strategies to grow reach and engagement.

What We Look For

• You have a curious mind, and the ability to turn complex technical and business concepts into engaging, digestible content that resonates with a global audience of customers, investors, and the general public.
• You're mission driven, collaborative, low ego and take great pride in your work.
• You're creative and are willing to take thoughtful risks. You're curious about the areas in which we operate and keep up with the news and research about the types of operations that run on Peregrine.
• You bring 5 - 8 years of experience in social media strategy and content creation (in house or agency) and a strong portfolio of content (video, graphics, copywriting) with proven performance.