Social Media Manager
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Overview
Job Description
About BobyardConstruction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We're Series A, backed by 8VC, Primary, and Pear, and we're growing uncomfortably fast.
About the role This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.
What you'll do
Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
Come up with video concepts and appear on camera regularly — you're the talent
Write hooks, scripts, and captions that get contractors and builders to stop scrolling
Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
Grow engagement and top-of-funnel numbers, and know why they moved
Partner with brand and copy on ideas, and hand shoots to our video editor to produce
Jump on trends and cultural moments fast — with taste that fits a premium product
Report on what's working, double down, and kill what isn't
What we're looking for
3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
Genuine comfort on camera — this is a core part of the job
A track record of organic growth: you know how to move engagement and TOFU, not just post
Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts
Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
Strong writing: captions and copy that sound like a person
Self-starting and operationally reliable — you take a goal and run, and you show up every day
Nice to have
A point of view on B2B and LinkedIn video
Experience making a technical or "unsexy" product interesting
Comfortable grabbing quick iPhone content yourself when the moment calls for it
Your own channel with real traction
What we offer
$115K–$135K base + meaningful early-stage equity
The entire social brand of a fast-growing company to own and define
A dedicated video editor so you can focus on ideas and growth
A team that moves fast, takes full ownership, and keeps a healthy sense of humor
On-site in SF (101 2nd Street) — we build together, and on-camera work happens here
Comp Philosophy
We pay to win. Bobyard targets competitive top-of-market compensation because we hire people who ship and drive real impact — and we aim to reward that, including through variable pay tied to performance. Individual compensation is determined by role, experience, and contribution, at Bobyard's discretion.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
