Social Media Manager
DesignlibroSan Jose, California
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Overview
Schedule
Full-time
Career level
Director
Remote
Remote
Benefits
Paid Vacation
Career Development
401k Matching/Retirement Savings
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Paid time off
Social Media Manager
Petlibro | Los Angeles, CA / Remote (West Coast Preferred)
Role Overview
We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels — responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets.
Key Responsibilities
Content Strategy & Calendar Management
- Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.
- Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.
- Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.
- Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways.
Content Production & Publishing
- Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content.
- Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.
- Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.
- Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management.
Team Management
- Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.
- Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy.
- Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed.
- Foster a collaborative, high-performance culture within the social team.
Campaign Execution
- Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.
- Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar.
Analytics & Reporting
- Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.
- Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance.
- Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy.
Trend & Platform Monitoring
- Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.
- Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro.
Qualifications
- 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand.
- Proven track record of growing social channels and driving meaningful engagement across owned channels.
- Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently.
- Strong storytelling ability with a sharp, adaptable brand voice.
- Experienced with social analytics tools.
- Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment.
- 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations.
- Excellent cross-functional collaborator with strong communication skills.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in the pet industry or consumer electronics is a plus.
- Cross-culturally curious and excited to work with a global team.
- Cat owners preferred — especially if you're willing to create original content with your pets.
Flexible work from home options available.
Compensation: $115,000.00 - $150,000.00 per year
Since 2019, Petlibro has designed products for the intertwined lives of pets and their people. From smart feeders with health insights to ultra-filtered automatic fountains, our award-winning products are engineered to magnify the bond between your pet and you.
Designed better for your lives together
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FAQs About Social Media Manager Jobs at Designlibro
What is the work location for this position at Designlibro?
This job at Designlibro is located in San Jose, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Designlibro?
Candidates can expect pay range between $115,000–$150,000 for this role.
What employment applies to this position at Designlibro?
Designlibro lists this role as a Full-time position.
What experience level is required for this role at Designlibro?
Designlibro is looking for a candidate with "Director" experience level.
Does Designlibro allow remote work for this role?
Yes, this position at Designlibro supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by Designlibro for this role?
Designlibro offers following benefits: Paid Vacation, Career Development, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Designlibro?
You can apply for this role at Designlibro either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.