Social Media Manager

falSan Francisco, California

$150,000 - $210,000 / year

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Overview

Schedule

Full-time

Career level

Senior-level

Remote

Compensation

$150,000-$210,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

fal is building the Generative Media Cloud. Infrastructure that helps creators and developers turn raw ideas into finished media, instantly. We’re growing fast and looking for a Content Marketing Manager to shape the narrative of our brand across every channel and touchpoint.

If you're part storyteller, part strategist, and deeply online, this role is for you.

Why this role matters

Generative media moves at internet speed. Our social presence isn’t just distribution, it’s brand, community, and growth. You’ll define fal’s voice online, shape how we show up across platforms, and turn product launches and industry moments into content people actually share.

This isn’t a scheduling-and-reporting role. You’ll be building a category-defining brand in public.

What you’ll do

Own fal’s social presence across X, LinkedIn, TikTok, YouTube, Instagram, and emerging platforms
Build and execute a high-velocity content engine — from launch threads and short-form video to memes and thought leadership
Turn product releases, model launches, and company milestones into shareable narratives
Collaborate with product, marketing, and leadership to translate technical breakthroughs into clear, compelling content
Experiment constantly with formats, hooks, and trends to drive engagement and follower growth
Engage directly with our community — creators, developers, partners — and make fal feel native to the internet
Track performance and optimize for reach, engagement, and influence (not vanity metrics)

You’ll thrive in this role if you

Have 2–5 years of experience running social for a tech company, startup, or media brand
Have strong internet instincts — you understand culture, timing, tone, and what spreads
Have built an audience, launched content that went viral, or consistently grown accounts
Move fast and iterate — you ship daily and learn in public
Can write sharp hooks, strong threads, tight captions, and scripts for short-form video
Are comfortable being the voice of a brand in public
Bonus: You’re plugged into AI, developer culture, or creative communities and love staying at the edge of what’s happening.

Compensation

$150,000 – $210,000 OTE + equity + comprehensive benefits

What we offer at fal

Interesting and challenging work
A lot of learning and growth opportunities
We offer visa sponsorship and will help you relocate to San Francisco.
Health, dental, and vision insurance (US)
Regular team events and offsites

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually

FAQs About Social Media Manager Jobs at fal

What is the work location for this position at fal?

This job at fal is located in San Francisco, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at fal?

Candidates can expect a pay range of $150,000 and $210,000 per year.

What employment applies to this position at fal?

fal lists this role as a Full-time position.

What experience level is required for this role at fal?

fal is looking for a candidate with "Senior-level" experience level.

Does fal allow remote work for this role?

Yes, this position at fal supports remote work, giving candidates the flexibility to work outside the primary office location.

What is the process to apply for this position at fal?

You can apply for this role at fal either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.