Social Media Manager

Goldfish Swim School FranchisingTroy, Michigan

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Overview

Schedule

Full-time

Career level

Director

Remote

Option for remote

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

The Social Media Manager is responsible for leading and executing the brand’s social media presence across all platforms. This role owns the full content lifecycle, from editorial planning to content creation, publishing, and community management. This role will work closely with the Director of Social Media & Partnerships to implement the overall brand social media content strategy into the editorial calendar and community strategy. This individual will play a critical role in shaping how Goldfish Swim School shows up online, driving engagement, building community, and supporting brand growth. The Social Media Manager will also partner closely with the Director of Social Media & Partnerships to support influencer initiatives, brand partnerships, and social advocacy programs.

Duties and Responsibilities:

Create monthly content calendars for the brand’s social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit) by developing and curating engaging content.
Create, schedule, and publish engaging content across all the brand-owned channels.
Work closely with our Creative Team to develop and assign social media assets.
Oversee daily community management for all of the brand’s social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
Monitor all user-generated content in line with brand guidelines and standards.
Provide support for large campaign initiatives as needed.
Provide trend monitoring to stay up to date on key social media trends that are applicable to the brand to enhance our content calendars and overall strategy.
Work closely with the Director of Social Media & Partnerships and our agency partner to execute on our brand influencer campaigns and initiatives.
Work closely with the Director of Social Media & Partnerships and our agency partner to execute and monitor our social advocacy program.
Provide support for brand partnerships alongside the Director of Social Media & Partnerships and our PR team.
Assist in the creation of quarterly playbook calendars for franchisees to help promote greater brand awareness.
Act as an additional point of contact for the franchisees and Marketing Consultants for general inquiries and tech troubleshooting as needed.
Provide support for one-off projects or when additional resources are needed.
Working closely with internal teams to help execute the brand vision and uphold Core Values.

Requirements:

BA in Marketing, Public Relations, Communications, or related field
Minimum 4+ years of social media marketing experience
Embrace and be guided by the Core Values of the company

Desired Skills and Abilities:

Proven experience working with social media insights and data
Ability to understand performance metrics and reporting
Proven experience in supporting and/or managing brands’ social media presence (content and community management)
Proven experience using Meta Business Suite
Proven experience in capturing and creating short-form video content
Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite,
Passion for social media marketing and willingness to always continue evolving alongside the ever-changing space
Positive attitude, detail, and customer-oriented attitude

Flexible work from home options available.

Tropical Vibes & Impacting Lives!

You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.

When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!

Making Waves with Passion, Purpose & Core Values!

At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!

We go above and beyond with every detail to create a GOLDEN Experience!

We believe in nurturing a culture that provides WOW! Customer Service

We do the right things, make the right decisions and treat people with Integrity • Compassion • Trust

We meet and exceed expectations so you see Extraordinary Results

We make a big deal about life’s accomplishments by remembering to Celebrate!

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.

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FAQs About Social Media Manager Jobs at Goldfish Swim School Franchising

What is the work location for this position at Goldfish Swim School Franchising?

This job at Goldfish Swim School Franchising is located in Troy, Michigan, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Goldfish Swim School Franchising?

Employer has not shared pay details for this role.

What employment applies to this position at Goldfish Swim School Franchising?

Goldfish Swim School Franchising lists this role as a Full-time position.

What experience level is required for this role at Goldfish Swim School Franchising?

Goldfish Swim School Franchising is looking for a candidate with "Director" experience level.

Does Goldfish Swim School Franchising allow remote work for this role?

Yes, this position at Goldfish Swim School Franchising supports remote work, giving candidates the flexibility to work outside the primary office location.

What benefits are offered by Goldfish Swim School Franchising for this role?

Goldfish Swim School Franchising offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, and Paid Vacation for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Goldfish Swim School Franchising?

You can apply for this role at Goldfish Swim School Franchising either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.