Social Media Manager

SOCIAL MEDIA MANAGER

Job Title: Social Media ManagerBased in: New York City (in-office x4 days a week)

Salary: $80,000-100,000

Applications will be reviewed on a rolling basis. If your background is a fit, we will be in touch.

Application Requirements: Please submit both a resume and a cover letter outlining your interest in the role and highlight relevant experience and examples of social media work. Applications without a cover letter will not be reviewed.

About Lighthouse Guild

Lighthouse Guild is the leading organization dedicated to helping people who are blind or visually impaired live empowered, independent lives. We work across healthcare, vision rehabilitation, education, and advocacy to support individuals and influence systems that shape access and opportunity.

As we modernize our brand and expand our digital presence, we are building a stronger, more creative social media function to grow reach, engagement, and impact.

Why Join Now?

Lighthouse Guild is at an inflection point. We're modernizing our brand, expanding our digital reach, and building a marketing function that matches the ambition of our mission. This is a rare opportunity to build our social media presence from the ground up — with creative freedom, leadership support, and the resources to grow our reach and impact.

About the Role

Lighthouse Guild is looking for a creative, digitally fluent Social Media Manager to own and grow our social media presence across organizational and executive channels. Reporting to the Senior Director, Digital Marketing & Brand, this role will be responsible for content planning, execution, and performance optimization.

This is a hands-on role for someone who understands platforms deeply, thinks in content formats, and knows how to build engaged digital communities. You'll manage posting across Lighthouse Guild's organizational channels (LinkedIn, Instagram, Facebook, X for now - with a view to expand) and work closely with the CMO to develop and execute the CEO's personal social media presence (initially LinkedIn), bringing strategic vision to life through compelling, platform-native content.

Key Responsibilities

Social Media Strategy & Execution

•  Develop and execute social media strategy across Lighthouse Guild organizational channels (LinkedIn, Instagram, Facebook, X and emerging platforms)
•  Work directly with the CEO and CMO to develop and execute the CEO's personal social media strategy, with a focus on LinkedIn
•  Own content calendars, posting schedules, and day-to-day channel management
•  Translate campaigns, stories, and organizational priorities into platform-native content

Content & Community

•  Coordinate with team members, program staff, and external vendors to develop high-performing social content
•  Create content in various formats for social media
•  Manage community engagement and respond appropriately to audiences across platforms
•  Stay current on platform trends, tools, and emerging formats
•  Ensure content meets accessibility standards and reflects our commitment to inclusive design

Performance & Optimization

•  Track performance metrics and optimize content based on insights
•  Support experimentation with new formats, platforms, and growth tactics
•  Report on social media performance to Senior Director and CMO

What Success Looks Like

90 Days:

•  Established consistent posting cadence across organizational and CEO channels
•  Developed content calendar aligned with campaigns and organizational priorities
•  Built relationships with key internal stakeholders for content sourcing

1 Year:

•  Grew organizational followers and engagement rate
•  Established CEO as a recognized voice in vision health and disability advocacy space
•  Delivered measurable social media support for awareness, partnership, and fundraising campaigns
•  Built a library of high-performing content formats and templates

Mandatory Skills / Experience

•  3-5 years' experience managing social media for a brand, organization, or executive
•  Strong understanding of major social platforms (LinkedIn, Instagram, X/Twitter, Facebook, TikTok) and content best practices
•  Excellent writing and editing skills with ability to adapt tone and format for different platforms
•  Experience managing content calendars and working cross-functionally with creative, communications, and program teams
•  Comfort working with performance metrics and social media analytics tools
•  Proficiency with social media management tools (Sprout)

Desired Skills / Experience

•  Experience managing executive or thought leadership social channels
•  Experience in nonprofit, or mission-driven organizations
•  Some content production skills (Canva, basic video editing)
•  Familiarity with accessibility best practices in digital content (alt text, captions, accessible design)
•  Experience working with influencers, partners, or community advocates

Desired Qualities

•  Creative, curious, and digitally native
•  Organized and detail-oriented with strong project management skills
•  Comfortable working at speed and managing multiple priorities
•  Collaborative and proactive communicator
•  Motivated by mission and impact
•  Comfortable working directly with senior leadership

Benefits: 

• 403 (b)
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• Paid time off

Agency Website: https://www.lighthouseguild.org/

We offer a competitive salary and benefit package.