Social Media Manager

Studs is a category-defining ear piercing and earring brand named one of "the 10 most innovative companies in retail for 2023" by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment-all at an accessible price point.

The Manager, Social Content & Community is a critical creative and strategic leader responsible for how Studs shows up on social media, drives cultural relevance, and nurtures a growing community of fans and creators. This role owns our organic content strategy, execution, and engagement across platforms, with a special focus on Instagram and TikTok. As both a maker and a manager, this person will elevate our brand voice, expand reach, and help Studs remain a category-defining brand in Gen Z and millennial culture.

This is a high-output, high-collaboration role that partners closely with Integrated Marketing, Creative, CX, Merchandising, and Retail teams to activate campaigns, amplify piercing content, and drive customer engagement in-platform and IRL.

Success is measured by content output, engagement, and the ability to translate cultural moments and studio activity into work that earns attention.

Salary Range: $100,000 - $125,000

Key Responsibilities:

Platform & Content Strategy 

• Own the day-to-day strategy, execution and calendar planning for all organic social platforms (primarily Instagram and TikTok), aligned to business goals and brand priorities
• Plan and produce high-performing native content across platforms, with a strong POV on trends, tone, and platform-specific creative best practices
• Partners with Marketing, Merchandising and Retail Ops on launches, campaigns, and brand moments 

In-Studio and Real-Time Capture

• Concept, shoot, edit, and publish original video content (e.g., piercing transformations, product styling, educational or trend content) directly in-platform
• Spends regular time in NYC studios capturing content alongside studio teams, building relationships that make on-the-ground filming sustainable
• Builds repeatable systems for sourcing, capturing, and editing studio content across the Studs fleet at volume without sacrificing quality
• Aligns content output to the brand's core formats: piercing transformations, "come with me" moments, education on healing, safety, and styling, and campaign or cultural tie-ins
• Write all social copy and ensure brand voice consistency across posts, captions, and community engagement

Community and Creator Strategy

• Manage day-to-day engagement across platforms including responding to comments and engaging with tagged content and community posts in a timely manner
• Curate and manage a small community of content creators-brief, contract, and pay creators for monthly content programs

Performance and Iteration

• Track performance across all channels, reporting weekly and monthly against KPIs
• Identify insights, trends, and audience behavior changes that inform creative and programming direction
• Adapt content approach quickly when platform format dynamics shift
• Bring a clear POV on what makes organic content perform and uses it to challenge and continuously refine our approach

Requirements:

• 4-6+ years running organic social for a consumer brand or agency, with proof of work on Instagram and TikTok
• Based in the NYC area, with availability for 3 days/week in corporate HQ plus 1-2 days/week in NYC studios
• Deep fluency in TikTok and Instagram with hands-on experience editing and producing native content
• Passion for earrings, piercings, and brand-forward creative expression
• Highly self-directed, organized, and detail-oriented; thrives in a fast-paced, high-output environment
• Clear communicator and natural collaborator; able to align across teams while owning execution
• "No task too small" mindset paired with strong creative instincts and editorial judgment

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company's Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we've got your friends and family covered too!)
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!

Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

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