Social Media Manager (Salaried, Full-Time)

Ideal Candidate

You're a natural creative who gets genuinely excited about the trends, culture, and the fast pace of social media. You're comfortable being both the storyteller and the editor, equally confident writing a caption, shooting a reel, or cutting together a story sequence. You have a sharp eye for what will resonate with an audience, and you don't wait for content to be handed to you - you're already thinking about what's next. You have excellent communication and writing skills, with a gift for taking complex or clinical topics and turning them into content that's clear, relatable and easy to understand. You're drawn to mission-driven work, with a genuine interest in nonprofits, community health and making a real difference in the lives of the people around you.

About Washington Regional

Washington Regional Medical System is a community-owned, locally governed, non-profit health care system located in Northwest Arkansas. Washington Regional employs over 3,400 team members and serves the region with a 425-bed medical center, over 50 clinic locations and five Centers of Excellence - the Washington Regional J.B. Hunt Transport Services Neuroscience Institute; Washington Regional Walker Heart Institute; Washington Regional Women and Infants Center; Washington Regional Total Joint Center; and Washington Regional Pat Walker Center for Seniors. Washington Regional is committed to improving the health of people in the communities it serves through compassionate, high-quality care, prevention, and wellness education.

Position Summary

The Social Media Manager reports to the Director of Content Marketing and is responsible for developing, implementing, evaluating and optimizing Washington Regional's social media presence. This role is ideal for a creative storyteller who's always plugged into the latest trends, platform updates and content formats, and knows how to translate that energy into original, on-brand content. The Social Media Manager creates and executes content aligned with the organization's marketing plan and strategic goals to build brand awareness, promote key service lines and drive engagement. This position works closely with other members of the marketing team and departmental leaders.

Essential Position Responsibilities

• Clearly and effectively articulate Washington Regional's mission, purpose and strategy across our social media platforms
• Plan, shoot, edit and publish engaging, creative and informative content customized to each platform's audience - including copy, photography, reels, stories and short-form video - on a daily basis to build brand awareness, promote key service lines, drive engagement and grow our audience
• Bring strong multimedia content creation skills to the role, with hands-on experience producing polished reels, stories and short-form video using current editing tools, trending audio, transitions and effects
• Stay ahead of emerging social media trends, challenges, formats and platform features, and move quickly to adapt them in ways that fit Washington Regional's brand and voice
• Generate original, attention-grabbing content ideas rather than relying solely on repurposed material - bringing fresh creative concepts to the content calendar
• Review and edit content calendars submitted by clinics and other facilities to ensure content aligns with marketing objectives and Washington Regional brand standards
• Monitor social media accounts and respond to comments, questions and messages in a timely and appropriate manner, in accordance with the marketing department's moderation procedures and patient privacy guidelines
• Report and analyze social media metrics and insights to inform and refine future content
• Identify and evaluate additional platforms to expand Washington Regional's social media presence
• Continuously research social media best practices and proactively bring new trends, tools and features to the team
• Other duties as assigned

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, required.
• Licensure and Certifications: Valid driver's license and auto liability insurance, required.
• Experience: Minimum three years' experience creating and implementing content on social media platforms including Facebook, Instagram, LinkedIn and X. Hands-on proficiency with multimedia content creation and editing tools such as Adobe Premiere Pro, CapCut and Canva, required. Demonstrated experience producing reels, stories and short-form video content that is original, on-trend and audience-engaging. Previous experience in health care, preferred.
• Work Environment: This position will spend 90% of work time sitting while performing work in a standard office environment and 10% of time standing and/or walking, while occasionally pushing, pulling, lifting and/or carrying up to 50 lbs.

Work Environment

This position will spend 90% of work time sitting while performing work in a standard office environment and 10% of time standing and/or walking while occasionally pushing, pulling, lifting and/or carrying up to 50 lbs.