Social Media Marketing and Enrollment Specialist

The Learning ExperienceGlen Allen, Virginia

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Job Description

Benefits:

401(k)
401(k) matching
Competitive salary
Dental insurance
Employee discounts
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Wellness resources

Position Summary

The Learning Experience (Multi-site Child Care Center Organization) is seeking a highly energetic, creative, and results-driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship-building, and admissions support to help families discover, connect with, and enroll at our center.

The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families.

Key Responsibilities

Social Media & Brand Marketing

Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms
Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs
Develop and execute monthly content calendars and marketing campaigns
Monitor social media engagement and respond professionally to comments, messages, and inquiries
Increase online visibility, parent engagement, and community awareness
Capture high-quality photos and videos while ensuring compliance with center policies and permissions
Promote events, enrollment campaigns, seasonal programs, and community partnerships
Track social media performance metrics and recommend growth strategies
Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics
Maintain a polished, consistent, and professional brand image online

Enrollment & Family Engagement

Respond promptly to all enrollment inquiries through phone, email, website, and social media channels
Build relationships with prospective families and guide them through the enrollment process
Schedule and facilitate engaging center tours in collaboration with Center Management
Follow up consistently with leads to maximize conversion from inquiry to enrollment
Maintain accurate lead tracking and enrollment records
Support Center Management in family onboarding and ensuring an exceptional customer experience
Collaborate with center leadership to meet enrollment and retention goals

Qualifications

Bachelor's degree in Digital Marketing or Marketing
Minimum of 2 years of Experience in social media marketing, digital marketing, and customer engagement
Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools
Excellent communication and interpersonal skills
Comfortable speaking with families and conducting tours
Creative thinker with strong organizational skills
Ability to multitask in a fast-paced
Passion for early childhood education and community engagemenenvironment
Photography, video editing, and graphic design skills are a plus

Ideal Candidate Traits

Outgoing and personable
Creative and trend-aware
Self-motivated and results-oriented
Strong follow-up and relationship-building abilities
Positive attitude with strong professionalism

Success Metrics

Increased enrollment inquiries and tour conversions
Growth in social media engagement and followers
Strong online reputation and community visibility
Positive family experience from inquiry through enrollment

Compensation

Competitive salary based on experience, with potential incentives tied to enrollment growth, lead conversion, and marketing performance.

About Us:

At The Learning Experience #143, we have been nurturing young minds for over a decade, providing a safe and enriching environment for children. Families love us for our dedicated staff and innovative curriculum, while employees appreciate our supportive culture and commitment to professional development.

Compensation: $50,000.00 - $60,000.00 per year

The Learning Experience

At The Learning Experience, we make early education joyful, engaging and fun so children are happy to learn, play and grow.

Our curriculum focuses on the six ages and stages of early childhood development and engages children in hands-on learning activities that encourage them to explore and solve problems at their own rate of development. This forms a foundation for kids to Learn, Play and Grow under the care of our nurturing teachers and staff.

At TLE®, we’ve created a full cast of characters that become our little learners’ educators, partners and friends through their preschool education journey. Each character has a unique personality and area of interest and brings learning to life by allowing children to explore the world through fun and imagination.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Learning Experience Corporate.

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FAQs About Social Media Marketing and Enrollment Specialist Jobs at The Learning Experience

What is the work location for this position at The Learning Experience?

This job at The Learning Experience is located in Glen Allen, Virginia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Learning Experience?

Employer has not shared pay details for this role.

What employment applies to this position at The Learning Experience?

The employer has not provided this information. This may be discussed during the hiring process.

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