Social Media Marketing Associate

TravelwingsWashington, District of Columbia

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Job Description

Key Responsibilities

Content Creation & Strategy: Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.
Community Management: Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner.
Targeted Outreach: Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.
Trend Monitoring: Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.
Influencer & Partnership: Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations.
Analytics & Reporting: Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what’s working and what isn't.

Requirements

1-3 years of hands-on experience in social media management, content creation, or digital marketing.
A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels).
In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the U.S. market.
Excellent written and verbal communication skills, with a talent for storytelling and copywriting.
Based in or able to commute to our Washington D.C. office (DMV area).
Demonstrable experience and cultural understanding in marketing to the African American community and the African diaspora in the United.
A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, "Year of Return" themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.).
A genuine passion for African travel, culture, and history. Personal travel experience in West Africa is a major plus.

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FAQs About Social Media Marketing Associate Jobs at Travelwings

What is the work location for this position at Travelwings?

This job at Travelwings is located in Washington, District of Columbia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Travelwings?

Employer has not shared pay details for this role.

What employment applies to this position at Travelwings?

Travelwings lists this role as a Full-time position.

What experience level is required for this role at Travelwings?

Travelwings is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Travelwings?

You can apply for this role at Travelwings either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.