Social Media Marketing & Content Creator
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Overview
Job Description
- Capture high-quality photo and video content during live classes, events, and member moments inside the studio
- Organize and execute off-site/location shoots (beach workouts, community events, run club, partnerships, etc.)
- Produce engaging short-form video content (Reels, Stories, Ads) aligned with F45 brand standards
- Highlight workouts, coaches, member transformations, and community culture
- Edit video content optimized for Instagram and Meta (Reels, Stories, Feed, Ads)
- Add music, captions, transitions, overlays, and branding elements
- Maintain a consistent visual identity aligned with F45 and studio branding
- Plan, schedule, and publish content across Instagram and Facebook (Meta)
- Write compelling captions, hooks, and calls-to-action to drive engagement and conversions
- Monitor comments, messages, and engagement trends
- Stay current on social media trends, audio, and platform updates
- Collaborate with studio leadership on campaigns, promotions, and events (intro offers, challenges, competitions, etc.)
- Create content to support paid ads and lead generation campaigns
- Assist in promoting events such as DEKA, HYROX training, challenges, and community activations
- Track performance metrics and suggest improvements based on analytics
- Experience in content creation, social media marketing, or digital media (fitness industry preferred)
- Strong proficiency in video editing apps (CapCut, InShot, Adobe Premiere, or similar)
- Deep understanding of Instagram & Meta platforms, trends, and algorithms
- Ability to capture dynamic, high-energy fitness content in a live environment
- Strong eye for branding, storytelling, and visual composition
- Self-starter with the ability to execute quickly and consistently
- Comfortable working early mornings, evenings, and weekends as needed for content capture
We embody and live our brand. We are natural team players who have big ideas. We know that a strong team is a diverse team, and we use diversity as a means to get creative and build a company that changes lives. Most importantly, at F45, we care about each other. We have fun, solve problems and hand out a ton of high-fives.
CULTURE THAT CRUSHES IT
Our mission at F45 is to create the world’s greatest workout. This isn’t only about creating an unbelievable fitness experience—it’s about building a community and culture. As evidenced by HQ and every F45 studio around the world, culture isn’t just about appearance. It’s about our core beliefs, how we treat each other, how we make decisions, and most importantly, bringing a sense of fun and friendship to everything we do.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to F45 Corporate.
Applicants, please be aware your data collected is governed by F45's privacy policy. Please see the F45 privacy policy for details.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
