Social Media Specialist

Social Media Specialist

FLSA Status: Exempt

Acme Brick Company (a Berkshire Hathaway company) has been operating for 130 years in the south central/southeastern United States. We manufacture quality clay brick for residential and commercial buildings, which we sell directly in 13 states and through independent distributors nationwide. But brick is only the beginning; at our company-owned sales locations we also offer tile, stone, outdoor living products, flooring, iron doors, and many other premier building products.

Our vision is to be THE trusted materials solution for enduring beauty, safety, and strength in building communities.

Summary

We are currently seeking a "best in class" Social Media Specialist with a passion for digital marketing and social media. The ideal candidate is hardworking and has experience developing and executing digital strategies with attention to both detail and design.

You'll be a strong and reliable support to company operations, maintaining procedures, driving communication, and ensuring that the Acme Brand is represented well.

You will report to Acme's Director of Marketing.

Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with overall marketing objectives
• Identify and implement appropriate platforms tailored to target audiences and business needs
• Stay current on industry trends, competitor activity, and emerging platforms to inform strategy
• Collaborate with the Director of Marketing to align social media efforts with broader brand initiatives

Content Creation & Production

• Lead content planning and maintain the social media content calendar across all platforms
• Create, curate, and schedule high-quality content (graphics, videos, copy) that reflects brand voice and drives engagement
• Maintain and update the Acme blog with relevant, SEO-friendly content on a regular cadence
• Collaborate with the Community Coordinator to develop and produce trending content
• Travel to Acme events, plants, and sales locations to capture photo and video content and interact with associates
• Ensure brand consistency across all platforms, location social media pages, and blog

Campaign Management

• Plan and execute social media campaigns, contests, and interactive content in partnership with the Community Coordinator
• Develop, manage, and optimize paid social advertising (Meta, LinkedIn, TikTok, etc.) to support marketing goals
• Monitor ad performance, adjust targeting and budgets, and report on ROI
• Coordinate cross-functional campaigns with sales, HR, and other internal teams as needed

Email Marketing

• Develop and execute email marketing campaigns aligned with brand messaging and marketing objectives
• Build, segment, and maintain email lists for targeted communications
• Create and schedule compelling email content, including copy, design, and calls-to-action
• Monitor and analyze email performance metrics (open rates, click-through rates, conversions) and optimize accordingly
• Coordinate email campaigns with social media efforts for cohesive, multi-channel marketing

Analytics & Reporting

• Track performance of social media, paid campaigns, email, and blog initiatives
• Prepare regular reports on key metrics, insights, and optimization recommendations
• Use data to inform content strategy and identify opportunities for growth

Location Pages & Multi-Location Management

• Oversee content strategy and posting for individual location pages
• Maintain Meta Business Suite, including page roles, permissions, and admin access
• Ensure local content is consistent with brand standards while relevant to each market
• Ensure proper access levels, account security, and platform compliance

Advocacy & Internal Programs

• Manage Sprout Social's Advocacy program for Acme Associates
• Partner with the Community Coordinator on social media training sessions for Acme Sales Associates
• Support internal communications and employee engagement through social channels

Influencer & Partnership Support

• Collaborate with the Community Coordinator on influencer and partner brand outreach
• Identify collaboration opportunities aligned with brand goals

Brand Protection & Crisis Support

• Monitor and address potential issues across social channels with the Community Coordinator and Director of Marketing
• Support crisis communication efforts as needed

Requirements

• Bachelor's degree or equivalent experience in marketing, journalism, English, communications, or public relations
• Stay up to date on best practices and trends in social media marketing. Research trends, influencers and other time-sensitive topics.
• Minimum 3+ years of professional marketing experience
• Experience managing and growing social media platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, X, TikTok, YouTube, etc.)
• Experience with Sprout Social is recommended. Experience with Uberall is a bonus.
• Experience in Influencer marketing and partner marketing
• Strong written and oral communication
• Microsoft Office experience (specifically with Excel, Word, PowerPoint, and Outlook). Familiarity with Adobe Creative Suite is a plus.
• Ability to work independently and self-manage
• Strong organization and time management skills
• Proven ability to build strong relationships
• Long-term commitment to career growth and professional development
• Leadership experience is a plus

We are proud to be an Equal Opportunity and Affirmative Action employer.