Social Media Specialist - Salisbury/Concord/Charlotte
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Overview
Job Description
Are you a creative storyteller who lives and breathes social media? Do you love creating content that stops the scroll, captures attention, and tells a compelling story? Capital Automotive Group is looking for a Social Media Specialist to help bring our dealerships, teammates, and culture to life across our digital channels.
From capturing exciting dealership events to creating engaging videos, highlighting our amazing team members, and staying ahead of the latest social trends, you'll play a key role in growing our brand and connecting with our communities across Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.
What You'll Be Doing
- Develop and execute engaging social media strategies across all Capital Automotive Group dealership locations
- Capture, create, and edit high-quality photos, videos, reels, and other digital content
- Manage day-to-day social media activity, including scheduling, posting, monitoring, and audience engagement
- Analyze performance metrics and recommend new ideas to increase reach, engagement, and brand awareness
- Partner with our marketing, sales, service, and leadership teams to showcase promotions, events, employee spotlights, and community involvement
- Stay current on emerging trends, platform updates, and best practices to keep our content fresh and relevant
What We're Looking For
- Passion for social media, content creation, and digital storytelling
- Strong photography and videography skills with the ability to create polished, engaging content
- Experience managing Facebook, Instagram, LinkedIn, TikTok, YouTube, and other social platforms
- Excellent written communication skills with a professional, authentic, and engaging voice
- Experience using editing and content creation tools is a plus
- Highly organized, self-motivated, and able to manage multiple brands and priorities
- Portfolio or examples of previous work preferred, but not required
What We Offer
- Competitive salary with opportunities for career growth
- A collaborative, creative, and supportive team environment
- Access to the latest tools, training, and professional development resources
- A fun, fast-paced workplace where no two days are the same
- Comprehensive benefits including medical, dental, vision, paid time off, 401(k), employee discounts, and more
Why Capital?
At Capital Automotive Group, our greatest capital is our people. That's more than a tagline—it's how we do business.
With more than 1,500 teammates across 20 automotive and powersports franchises, we're proud to be a family-owned organization that invests in people, celebrates success, and creates opportunities to grow. We believe careers are built through collaboration, development, and a culture where every team member can thrive.
If you're ready to make an impact, tell meaningful stories, and help shape one of the fastest-growing automotive groups in the Southeast, we'd love to meet you.
Capiatal Automotive Group is an equal opportunity employer committed to diversity, inclusion, and a workplace where everyone can succeed.
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