Social Media Specialist

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Summary

The Social Media Specialist serves as the central point of coordination for the firm's social media strategy, content planning, and compliance oversight. This role ensures that activity across business verticals, brand initiatives, and shared global channels is cohesive, compliant, and aligned with firm priorities. Working closely with campaign leaders, the digital strategy team, the communications team, and the Office of General Counsel (OGC), the Social Media Specialist will provide day-to-day direction for our social media channels, support the paid social media program, support social listening efforts, and ensure the firm's social channels are strategic, responsive, and high performing.

Location

This position can sit in any of our U.S. offices and offers a hybrid work schedule.

Responsibilities

Social Media Strategy and Coordination

• Manage day-to-day planning and prioritization of content across firm social media channels and employee advocacy platform
• Coordinate between campaign teams, the digital publishing group, and international colleagues to align timing, messaging, and channel use
• Provide guidance to the daily publishing team, ensuring tone, visuals, and positioning align with firm standards
• Surface content needs and opportunities to campaign leads and creative partners
• Partner with key stakeholders to amplify high-priority business content and brand initiatives (recruiting, pro bono, DEI, etc.

Compliance and Quality Control

• Maintain an efficient and consistent review process, ensuring timely approvals and adherence to compliance standards.
• Serve as liaison to OGC for review of social media content and campaigns.
• Ensure consistent application of OGC and risk management guidance.

Paid and Organic Social Media Program Management

• Collaborate with the digital campaigns team to optimize the firm's paid social media program, including audience targeting, creative alignment, budget tracking, and performance measurement.
• Work with external vendors and internal analytics resources to evaluate ROI and recommend optimizations.
• Support and evolve the firm's social listening function, identifying trends, risks, and engagement opportunities.

Performance and Optimization

• Collaborate with the Digital Analytics team to track, analyze, and report on channel and campaign performance.
• Surface insights and recommendations to improve engagement, reach, and impact.
• Benchmark the firm's social presence against peers and identify opportunities for innovation.

Desired Skills

• Experience publishing within a social media marketing platform (Sprinklr preferred).
• Strong understanding of social media platforms (LinkedIn, X, Instagram, YouTube, etc.), analytics, and paid social media tools.
• Experience coordinating with Legal/Compliance for content review.
• Experience with image editing applications (Adobe InDesign preferred).
• Excellent organizational skills, attention to detail, and ability to manage multiple stakeholders.
• Strong communication and interpersonal skills; able to collaborate across teams and geographies.
• Data-driven mindset with the ability to interpret and communicate performance results clearly.

Minimum Education

• Bachelor's Degree in Communications, Marketing, or related field.

Minimum Experience

• 3+ years of experience managing and executing corporate or professional services social media programs.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties;
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner;
• Provide timely, accurate, and quality work product;
• Successfully meet deadlines, expectations, and perform work duties as required;
• Foster positive work relationships;
• Comply with all firm policies and practices;
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed;
• Ability to work under pressure and manage competing demands in a fast-paced environment;
• Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm's discretion in the future.

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Applicants must apply directly online instead of sending application materials via email.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.

The firm's expected hiring range for this position is $71,743 - $114,074 depending on the candidate's geographic market location.

The compensation offered for employment will also be dependent on other factors including the candidate's experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

Agency applications will not be considered.

No immigration sponsorship is available for this position.

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.