Social Media Specialist

At doTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.

Position Overview

The Social Media Specialist supports the execution of doTERRA's social media strategy by planning, creating and publishing content across social platforms. This role manages day-to-day social media activities, including content scheduling, content development, and community engagement.

A key focus of this role is developing engaging educational content that is clear, relevant, and easy to understand while delivering value-driven messaging to dōTERRA's audience.

Core Responsibilities

• Develop and execute social media campaigns in alignment with business objectives across Facebook, Instagram, TikTok, Pinterest, Youtube and LinkedIn.

• Plan and manage content calendar and posting schedules across platforms.

• Create and share engaging content (short form videos, graphics, imagery) tailored to each platform.

• Monitor and manage engagement across dōTERRA's social channels to foster a strong and positive community.

• Collaborate with marketing teams to ensure consistency in brand voice, messaging and business priorities.

• Stay current on industry trends, platform updates and audience behaviors to inform content development.

• Track and analyze performance and provide actionable insights for improvement.

The duties listed above do not define or include all tasks required of the post holder. Duties and responsibilities may evolve with business needs.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital, Communications or a related field.

• Proven experience managing Facebook, Pinterest, Instagram, TikTok, Youtube, and LinkedIn with a strong grasp of platform best practices.

• Strong writing and communication skills, with the ability to create clear, engaging content.

• Ability to work independently, as well as collaboratively with cross-functional teams.

• Self-motivated and highly organized, with the ability to manage multiple projects and meet deadlines.

• Familiarity with social media analytics tools and the ability to use data to inform strategy.

doTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.