Social Media Specialist

Social Media Specialist

Ritter Insurance Marketing

Harrisburg, PA

About Ritter Insurance Marketing

Ritter Insurance Marketing, an Integrity company, is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market. Based in Harrisburg, Pennsylvania, Ritter has satellite offices in New York, Nebraska, Idaho, Arizona, Florida, Maryland, North Carolina and Ohio. More than 280 full-time Ritter employees support the business of over 15,000 independent insurance agents in all 50 states. Its proprietary software development and agent service departments develop and market leading business solutions for insurance agents.

Job summary:

We are actively seeking a Social Media Specialist with a knack for creating compelling digital content. This role is integral to enhancing our digital footprint across various social media platforms. The incumbent will be entrusted with the development of engaging content, execution of our social media strategy, and amplification of our brand awareness and marketing initiatives. This position provides a collaborative opportunity with our in-house creative team to produce content that stimulates customer engagement and elevates brand recognition.

Let’s talk job responsibilities:

• Design and oversee the execution of the company’s social media strategy across all platforms.

• Create, curate, and share daily content that builds strong customer relationships and increases brand visibility.

• Collaborate with internal teams—including marketing, design, and content—to coordinate effective, brand-consistent campaigns.

• Develop and launch social media campaigns aligned with overall marketing objectives.

• Monitor and analyze performance metrics such as engagement, reach, and conversions to evaluate and improve campaign effectiveness.

• Optimize company profiles and pages to expand the reach and impact of social content.

• Engage actively with followers by responding to comments and fostering the growth of online communities.

• Moderate user-generated content according to established moderation policies.

• Develop and manage editorial calendars and syndication schedules for consistent content delivery.

• Oversee paid social media advertising, including budget management and performance tracking.

• Perform other duties as assigned.

Your experience and skills:

• High School degree or equivalent

• 2-4 years of relevant experience

• Demonstrated expertise in writing, editing, presenting, and effective communication.

• Proficient in social media networking, analytics tools, and industry best practices.

• Comprehensive knowledge of online marketing strategies, major channels, and key performance indicators (KPIs).

• Detail-oriented, customer-focused, and highly organized with proven multitasking skills and a positive attitude.

Benefits Available

• Medical/Dental/Vision Insurance

• 401(k) Retirement Plan

• Paid Holidays

• PTO

• Community Service PTO

• FSA/HSA

• Life Insurance

• Short-Term and Long-Term Disability

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. 

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.