Social Media Specialist

About Riot Hospitality Group

Headquartered in Scottsdale, Arizona, Riot Hospitality Group is a premier, national hospitality management company dedicated to evolving the typical restaurant landscape into one that provides unique and meaningful experiences for each and every guest.

Here at RHG, we are passionately focused on transforming restaurant and nightlife hospitality. We have transformed the industry's landscape through pushing the envelope of the typical hospitality experience, while maintaining exceptional customer service. The brands under marketing management include Dierks Bentley's Whiskey Row (Scottsdale, Nashville, Denver, Gilbert), El Hefe, Farm & Craft, Hand Cut, Riot House, CAKE Nightclub, & Shiv Steakhouse.

Our mission is simple: To make every single hospitality experience better than the last. We pride ourselves on doing this through leading by example, and our passion for excellence is derived from a lifetime dedication to learning and a commitment to true hospitality.

Riot Hospitality Group is seeking a talented Social Media Specialist to join our team!

The Social Media Specialist is responsible for the execution, management, and optimization of social media across multiple brands under Riot Hospitality Group. This role goes beyond posting content and requires a strategic, detail-oriented individual who can manage high-volume platforms while driving engagement, brand consistency, and revenue.

We’re looking for a highly skilled and experienced candidate who can:

• Content Creation & Management
• Review, organize, and edit photo/video assets from photographers and videographers
• Create and schedule content across Instagram, Facebook, and other platforms
• Write on-brand, engaging captions tailored to each concept and audience
• Maintain a consistent visual and tonal identity across all brands
• Platform & Account Management
• Manage daily posting, story updates, and community engagement across multiple accounts
• Monitor DMs, comments, and guest interactions, ensuring timely and professional responses
• Coordinate with in-venue teams for real-time content opportunities and coverage
• Link in Bio & Digital Touchpoints
• Maintain and update link-in-bio platforms with accurate tracking links, events, and promotions
• Ensure all events, holidays, and activations are properly reflected and updated across platforms
• Manage integrations with tools such as Mr. Black or similar platforms for event accuracy
• Paid Social Advertising (Meta)
• Manage and execute Meta ad campaigns for both specific promotions and ongoing brand initiatives.
• Assist in the setup, monitoring, and optimization of campaigns
• A basic understanding of Meta Ads is preferred but not required.
• Campaign Execution & Promotions
• Support the rollout of marketing campaigns, including holidays, special events, and promotions
• Assist in executing paid social campaigns in collaboration with the marketing team
• Ensure all promotions are clearly communicated and aligned across social channels
• Analytics & Optimization
• Track content performance and platform analytics to inform future strategy
• Identify trends, insights, and opportunities to improve engagement and reach
• Provide regular reporting on growth, performance, and campaign success
• Brand & Quality Control
• Ensure all content aligns with brand standards and voice for each concept
• Maintain organization of media libraries and content calendars
• Collaborate with designers, photographers, and marketing leadership to elevate content quality
• Cross-Functional Collaboration
• Work closely with marketing leadership, operations, and venue teams
• Support influencer collaborations, photoshoots, and on-site activations as needed
• Assist in coordinating and capturing content across multiple locations and concepts
• Other duties as assigned.

Requirements

• Proven experience and strong interest in social media management, content creation, or digital marketing.
• Proficient in platforms such as Instagram, Facebook, TikTok, and tools like Canva, Adobe Creative Suite (Lightroom), Microsoft Excel, Google Sheets, or similar software.
• Excellent communication skills, both written and verbal.
• Strong attention to detail, with the ability to multitask.
• Creative mindset with an eye for aesthetics and trends.
• Ability to work independently as well as collaboratively within a team.
• Basic photography, design, or videography skills are a plus.
• Passion for the hospitality and nightlife industry is highly desirable!

Benefits

• Fun work environment in a sweet location with an amazing and collaborative team!
• Access to medical, dental, vision, life insurance, short-term & long-term disability, voluntary benefits, and employee assistance program, and pet insurance
• Paid time off including vacation, sick leave, and company holidays
• Employee discounts at our many venues
• Exclusive access to events, shows, and other happening