Social Media Strategist

About DAVID

DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá. The network of agencies – which is a part of WPP and Ogilvy's global creative network – is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID's ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix). 

Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser). 

About the Role  

We’re seeking a highly motivated and experienced Social Media Strategist. This pivotal role demands a strategic thinker who can translate overarching campaign objectives into actionable social plans, grounded in robust audience insights, behaviors and platform performance. The ideal candidate will be a lover of creativity who works proactively and collaboratively, possesses a consistent pulse on social media updates, industry news, and pop culture, and excels at managing multiple tasks. 

What You’ll Do

• Translate overarching campaigns into strategically sound social media plans.
• Develop comprehensive social content strategies, informed by deep audience insights, competitive analysis, industry trends, and social listening.
• Craft clear and compelling social briefs for the creative team.
• Establish measurable KPIs and reporting frameworks for campaign social components in collaboration with data strategists, translating data into actionable insights for continuous optimization.
• Conduct continuous research into social platforms, best practices, formats, and audience behaviors to inform and evolve campaign strategies.
• Mentor and lead any junior social team members.
• Analyze social media performance data, audience insights, platform trends, and social listening data to inform and optimize content strategy and engagement tactics.
• Articulate the team's content strategy, execution plans, and performance results to internal stakeholders and clients.

What You’ll Need 

• 5+ years of progressive experience in social media strategy.
• Expert-level knowledge of algorithms and best practices for key social platforms such as Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Experience managing influencer marketing campaigns and overseeing community management.
• Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice.
• Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders.
• Proficiency with social media management tools, analytics platforms, and content creation workflows.
• Experience with social listening tools like Brandwatch is a plus.

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