Social Media Strategist
Emerging Blue, Inc.Richmond, VA
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Overview
Remote
On-site
Job Description
Social Media Strategist
Location: Richmond, VA / Full-Time
Hybrid Work Structure: Monday/Friday Remote, Tuesday-Thursday Onsite
Our client is a fast-growing lifestyle brand known for its vibrant aesthetic, strong community, and thoughtfully designed consumer products. With a loyal customer base and expanding digital presence, the brand is focused on elevating its social strategy to drive deeper engagement and continued growth.
Position Overview
Our client is seeking a Social Media Strategist to lead the execution, optimization, and growth of their social media presence. This is a highly collaborative, hands-on role that also includes building and managing a small social team over time.
The ideal candidate is both a doer and a leader, someone who can execute content at a high level while also stepping back to guide strategy, manage people, and scale the function as the brand grows.
Key Responsibilities
- Social Media & Content Execution
- Manage day-to-day execution of social channels, including Instagram/Meta, TikTok, Pinterest, and LinkedIn
- Create, schedule, and publish organic content across feed, Stories, and short-form video formats
- Partner with creative and marketing teams to produce compelling visuals, Reels, and video content
- Maintain and execute a social content calendar aligned with product launches, campaigns, and seasonal moments
- Write clear, engaging, on-brand copy tailored to each platform
- Capture and create content as needed, including real-time and trend-driven moments
- Influencer, Creator & Social Commerce
- Support and help execute the brand’s influencer and creator strategy
- Build and manage relationships with creators through outreach, gifting, and ongoing communication
- Coordinate influencer campaigns and track deliverables
- Support affiliate and social commerce initiatives (Instagram Shop, TikTok Shop, LTK, etc.)
- Monitor performance and identify creators and content that drive engagement and conversion
- Community Growth & Engagement
- Monitor and respond to comments, DMs, tags, and brand mentions to foster an engaged community
- Identify and elevate user-generated content, creators, and brand advocates
- Execute giveaways, contests, and community activations
- Stay current on platform trends, algorithm updates, and emerging formats to inform content decisions
- Reporting & Performance Optimization
- Track, analyze, and report on social media performance, providing actionable insights
- Use analytics tools (Meta Business Suite, TikTok Insights, Google Analytics, etc.) to refine content strategy
- Monitor KPIs and identify opportunities to improve engagement, reach, and conversion
- Contribute to ongoing development of social strategy based on performance data
- Team Leadership & Growth
- Hire, onboard, and manage social media team members as the function scales
- Provide direction, feedback, and development to direct reports
- Help define team structure, workflows, and processes to support growth
- Balance hands-on execution with effective delegation over time
- Cross-Functional Collaboration
- Partner closely with marketing, creative, and eCommerce teams to align social with broader campaigns
- Collaborate with customer experience teams to ensure consistent brand voice across all touchpoints
- Support integrated marketing initiatives where social plays a key role
Qualifications
- 4–6+ years of experience in social media management and content execution
- Experience with DTC, lifestyle, or consumer brands preferred
- Prior experience mentoring or managing team members (or strong readiness to step into management)
- Strong understanding of social platforms and best practices
- Hands-on experience creating content (photo/video) and using editing tools (CapCut, Canva, Adobe Suite, etc.)
- Experience working with influencers, creators, or affiliate programs
- Familiarity with social scheduling and analytics tools (Sprout, Later, Dash Hudson, etc.)
- Ability to analyze performance data and translate insights into action
- Strong communication, organization, and leadership skills
- Comfortable working in a fast-paced, evolving environment
What Success Looks Like
- Consistent, high-quality content that reflects the brand voice
- Growth in engagement, audience, and community across platforms
- Successful execution and scaling of influencer and social commerce initiatives
- A well-structured, high-performing social team
- Clear reporting and continuous improvement in performance
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FAQs About Social Media Strategist Jobs at Emerging Blue, Inc.
What is the work location for this position at Emerging Blue, Inc.?
This job at Emerging Blue, Inc. is located in Richmond, VA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Emerging Blue, Inc.?
Employer has not shared pay details for this role.
What employment applies to this position at Emerging Blue, Inc.?
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