Software Engineer II, Ad Code - Ad Audience

Are you an engineer with experience in the AdTech landscape, particularly with Prebid.js and Google Ad Manager? Would you like to contribute to the success of over 5,000 publisher sites that total over 225 million monthly unique visitors? Do you want to write code that has wide scale, meaningful impact, and drives significant revenue?

Raptive is hiring a Software Engineer II to evolve and scale our Ad Audience product, building identity systems and enforcement that deliver identifiers and targeting signals to auctions.

What you’ll be doing:

• You will build high-performance JavaScript libraries that run in the browser.

• You will leverage your ability to interpret business requirements and deliver solutions that help our clients effectively monetize their traffic.

• You are a reliable code contributor, and can deliver work with little or no guidance.

• Design and implement client-side identity systems.

• Build and own consent & regulatory enforcement.

• You will actively participate in code reviews, documentation, testing, and performance considerations throughout the feature development lifecycle.

• Leverage business requirements to drive product outcomes.

• Deliver multi-component changes end-to-end.

• Run experiments and iterate from metrics.

• Contribute to monitoring, runbooks and postmortems.

• Apply AI tools to improve development workflows and operational efficiency.

• You seek to understand the business purpose behind the tasks at hand, through understanding customer personas and their workflows, as well as understanding company objectives.

The skills and experience you bring:

• Familiarity with ad technologies, particularly Prebid.js and Google Ad Manager

• Experience integrating SSPs and Identity Partners into header bidding auctions

• Familiarity with User Consent Compliance frameworks (GPC, CCPA, GPP, GDPR)

• Excellent communication and problem-solving skills

• Demonstrated experience building JavaScript frameworks and utilizing the latest ECMAScript standards for web applications

• Proficiency with TypeScript

• Experience using automation and AI-assisted tools to improve engineering efficiency and software delivery.

• Ability to independently deliver moderately complex work that spans multiple components, while identifying risks and communicating clearly

• Understanding of how to apply best practices and design patterns appropriately

• Have a high degree of ownership of the code and product you work on

• A passion for maintainable code, automated testing, and thoughtful software architecture

• Strong communication skills and a collaborative mindset

• Experience in ad tech is a plus

About the Audience Team:

The Audience team builds and maintains the identity and consent layer for Raptive’s ad stack. We manage ad tech identifiers and the handling of reliable identity signals into auctions, helping publishers monetize more effectively. We ensure privacy compliance is met so identity flows always honor user choices. We're on the front lines of ideation, research, and project development for new identity solutions—experimenting, validating, and shipping production-ready systems.

About Raptive

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.

The base salary range for this position is $120,000-$180,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.