Software Product Marketing Specialist

3-GISHuntsville, AL

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Overview

Schedule

Full-time

Career level

Senior-level

Benefits

Career Development

Job Description

3-GIS builds intelligent network management software that brings clarity and control to critical infrastructure. Our solutions empower telecom and utility operators to design, manage, and evolve complex networks with greater speed and accuracy.

The Role

We’re seeking a Software Product Marketing Specialist to help tell the story of how our software delivers value to customers across telecom and utility industries. In this role, you’ll translate technical product capabilities into clear, compelling content that supports launches, campaigns, and sales initiatives. You’ll collaborate closely with Product Management, Sales, and Marketing to ensure our products are represented consistently and effectively across every channel.

Responsibilities

Create product-specific marketing content such as data sheets, case studies, blog posts, presentations, and web copy.
Collaborate with Product Management to understand new releases and translate features into customer-focused benefits.
Assist with internal enablement materials to help sales teams communicate product value clearly.
Maintain messaging frameworks, positioning statements, and value propositions for each product line.
Support go-to-market plans for product launches and updates.
Partner with the broader marketing team to align product messaging across campaigns, events, and digital channels.
Research competitors and market trends to inform positioning and differentiation.
Assist with internal enablement materials to help sales teams communicate product value clearly.

Requirements

3–4 years of experience in B2B software or SaaS marketing; experience in telecom, utilities, or GIS is a plus.
Exceptional writing, editing, and storytelling skills.
Strong understanding of how to translate technical information into audience-appropriate messaging.
Familiarity with common product marketing deliverables (personas, positioning docs, launch briefs, etc.).
Comfortable managing multiple projects and collaborating across departments.
A self-starter with curiosity, attention to detail, and a passion for clear communication.

Why 3-GIS

At 3-GIS, we’re redefining how critical networks are planned, built, and managed. Join a team where your ideas help shape software used by leading telecom and utility operators worldwide.

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FAQs About Software Product Marketing Specialist Jobs at 3-GIS

What is the work location for this position at 3-GIS?

This job at 3-GIS is located in Huntsville, AL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at 3-GIS?

Employer has not shared pay details for this role.

What employment applies to this position at 3-GIS?

3-GIS lists this role as a Full-time position.

What experience level is required for this role at 3-GIS?

3-GIS is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at 3-GIS?

You can apply for this role at 3-GIS either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.