Specialist, Local Marketing

Build-A-BearSaint Louis, MO

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Hybrid remote

Job Description

The Local Marketing Specialist will drive foot traffic to Build-A-Bear's corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.

RESPONSIBILITIES:

Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
Execute a comprehensive marketing plan to drive brand awareness
Coordinate with mall marketing contacts
Coordinate new store opening signage kits
In partnership with the field, collaborate with high-volume and tourist locations to ensure visibility
Support the field team with local marketing requests
Support and coordinate with the Experiential Marketing team to amplify local window displays and signage

REQUIRED QUALIFICATIONS:

1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
Proficiency with Microsoft Office

PREFERRED QUALIFICATIONS:

Bachelor's degree
Project Management experience
3+ years of Marketing event planning, grand openings, tourism marketing, or advertising

BEHAVIORAL TRAITS FOR SUCCESS:

Enjoys being recognized for the quality of their work
Willingness to work within established standards, guidelines, and procedures
Develops strong job knowledge and competency
Strong commitment to tasks being completed correctly and on time
Thrives in a structured environment
Happy accomplishing work as an individual
Can work harmoniously with others
Communication is factual, polite, and professional

WORKING ENVIRONMENT:

Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Hybrid work schedule
Corporate Office located in St. Louis, MO
15% domestic travel

YOUR PERFORMANCE WILL BE MEASURED ON:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

Decision-making, judgment, and execution
Deadlines, accuracy, and quality
Communication
Collaboration and coordination
Marketing results
Responsiveness

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FAQs About Specialist, Local Marketing Jobs at Build-A-Bear

What is the work location for this position at Build-A-Bear?

This job at Build-A-Bear is located in Saint Louis, MO, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Build-A-Bear?

Employer has not shared pay details for this role.

What employment applies to this position at Build-A-Bear?

Build-A-Bear lists this role as a Full-time position.

What experience level is required for this role at Build-A-Bear?

Build-A-Bear is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Build-A-Bear?

You can apply for this role at Build-A-Bear either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.