Specialist, Credit & Loyalty Marketing

About us

Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

The Loyalty & Credit Program Specialist will support the day-to-day execution of loyalty, credit, direct mail and gift card program initiatives designed to grow membership, increase spend and drive visit frequency. This role partners closely with the manager to help bring program strategies to life through organized execution, cross-functional coordination and timely follow-through. Responsible for supporting internal and external partners in the planning, calendarization, creative development, execution and analysis of Loyalty & Credit program initiatives, while also coordinating direct mail programs for the Brand. This role serves as a key execution contact for third-party partners and works closely with internal creative teams to help manage briefs, offer details, timelines, assets, approvals and program launch readiness.

The impact you can have

• Support loyalty, credit, direct mail and gift card program initiatives through organized day-to-day execution including creative brief development, offer coordination, timing, versioning and launch readiness.
• Support test-and-learn initiatives by tracking execution details, helping gather results and documenting learnings.
• Serve as a day-to-day execution contact for third-party program partners.
• Coordinate with internal creative teams & external partners on briefs, offer messaging, creative requests, routing, feedback, approvals and final asset delivery.
• Support cross-functional relationships across Marketing, Data & Analytics, CRM, Legal, Finance, Store Operations and external partners to keep program execution moving forward.
• Track partner deliverables, timelines and open items to help ensure programs launch accurately and on schedule.
• Create and maintain departmental archives to house program-related documentation, including calendars, analyses, creative briefs, approvals and assets.
• Help manage communication related to program initiatives, including updates, direction and execution details for key stakeholders in Marketing, Store Operations, Field teams and other groups.
• Pull reports, organize data and help identify insights related to the member journey and program experience.

You'll bring to the role

• College degree preferred, ideally in Marketing, Business or a related field.

• Minimum 2+ years of experience in marketing, loyalty, credit, program coordination, project coordination or a comparable role.

• Strong Excel and PowerPoint skills.

• Experience supporting projects, timelines, go-to-market planning and cross-functional processes.

• Ability to prioritize and complete multiple tasks and meet deadlines in a fast-paced environment.

• Strong planning, organization and follow-through skills.

• Clear, concise communicator, both verbal and written.

• Comfortable working with internal teams, creative teams, and third-party partners to coordinate details and resolve open items.

• Ability to develop strong working relationships with members of the cross-functional and external teams.

• Proactive, solutions-first approach with the ability to communicate risks, changes and next steps clearly.

• Experience coordinating with creative teams or outside agencies preferred.

Benefits at KnitWell Group

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, philanthropic activities to support our communities. *
• Medical, dental, vision insurance & 401(K).*
• Employee Assistance Program (EAP).
• Time off – paid time off & holidays.*

#LI-KB1

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment OpportunityThe Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.