Specialist, Global SEO & GEO

Position Overview

We are seeking an SEO & GEO Specialist to join our Global Growth Marketing team. As search evolves with AI-driven discovery and generative engines, you will play a pivotal role in scaling our global presence and bringing our program strategy to life-ensuring our digital ecosystem is fully optimized for both traditional search and AI answer engines.

Reporting to the Global SEO/GEO Manager, you will support end-to-end search operations, including technical audits, site health, content scaling, off-site strategies, and performance reporting. Sitting at the intersection of the business, you will act as a key liaison across Marketing, Media, Creative, Regional, and IT teams, translating search insights and algorithmic shifts into actionable intelligence that drives client engagement.

Key Responsibilities

• Global Execution & Strategy: Support the expansion of our international SEO and GEO roadmap across key markets to drive visibility in traditional and AI-driven search engines.

• Content & Keyword Optimization:

• Conduct keyword and prompt-topic research to uncover global growth opportunities.

• Optimize on-page elements (metadata, headings, internal linking) and structure owned content for machine comprehension (Q&A formats, definitional clarity, and entity consistency).

• Partner with regional and editorial teams to guide the creation of intent-driven, cross-channel content.

• Technical Audits & Site Health:

• Monitor site health, crawlability, indexation, architecture, page speed, and Core Web Vitals; partner with IT to implement fixes.

• Implement and maintain structured data (Schema.org) and QA site releases, template changes, and migrations.

• Off-Site Authority & Trust:

• Assess E-E-A-T trust signals that drive citation across search and AI results.

• Support digital PR, backlink strategies, and initiatives to ensure accurate brand representation across third-party sources and AI platforms.

• Cross-Functional Partnerships:

• Act as a subject matter expert, translating search strategy into clear briefs for Content, Creative, Product, Merchandising, Media, and Regional teams.

• Partner with Analytics to support measurement frameworks, reporting dashboards, and test design.

• Reporting & Enablement:

• Own recurring operational reporting and competitive tracking across traditional and AI-assisted search channels.

• Monitor the competitive and platform landscape, triaging technical anomalies and helping upskill partner teams

Key Requirements

• Experience: 2-4 years of hands-on SEO experience (in-house or agency), ideally within retail or e-commerce, with a strong, demonstrated curiosity for AI search and GEO.
• Technical Expertise: Foundational knowledge of technical SEO (crawlability, indexability, site architecture, structured data/Schema.org).
• Tools Proficiency: Hands-on experience with Google Search Console, GA4, and at least one enterprise SEO suite (e.g., Ahrefs, SEMrush, Screaming Frog, BrightEdge, Botify, conductor).
• Analytical Mindset: Ability to analyze datasets, track KPIs, and build clear visibility dashboards.
• Global Perspective: Experience managing or supporting multi-market, multi-lingual digital programs is a strong plus.
• Collaboration & Communication: Strong interpersonal skills with the ability to explain complex search trends to non-technical partners across time zones.
• Education: Bachelor's degree in Marketing, Data Analytics, Communications, or a related field.

Preferred Requirements

• Early exposure to GEO, AEO, or AI visibility monitoring tools.
• Background in luxury, fashion, beauty, or premium retail.
• Experience with international SEO (multi-market, multi-lingual, hreflang).
• Familiarity with enterprise CMS/PIM systems, Jira, and basic HTML/CSS.
• Data visualization skills (SQL, Looker, Tableau, Power BI).

The hiring range for this position ranges from $77,000 - $90,000. The rate of pay offered will be dependent upon candidates' relevant skills and experience.