Sr. Director, Field Marketing

Authority BrandsAtlanta, GA

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Overview

Schedule

Full-time

Career level

Executive

Remote

On-site

Benefits

Career Development

Job Description

The Senior Director, Field Marketing is responsible for leading the enterprise field marketing strategy that connects national brand priorities to effective local market execution across the franchise system. This role oversees the Field Marketing Manager team, strengthens franchisee marketing performance, manages key agency and channel partnerships, and drives measurable growth through disciplined planning, analytics, local playbooks, and close alignment with operations. Serving as a senior advisor to franchise owners, operations leaders, and executive stakeholders, the Senior Director ensures marketing investments translate into qualified demand, booked jobs, stronger market share, and sustainable revenue growth.Key ResponsibilitiesExecutive Strategy & Franchise Growth Engine

Trade & Seasonality Strategy: Build scalable, full-funnel field marketing playbooks tailored to home services dynamics-balancing shoulder-season demand generation with peak-season dispatch capacity.National-to-Local Playbooks: Translate national brand campaigns into actionable local execution packages (e.g., HVAC shoulder-season tune-up promos, spring plumbing campaigns, emergency storm response protocols).Executive Visibility: Report systemwide field marketing health, marketing fund adoption rates, lead volume trends, cost-per-booked-job, and Return on Marketing Investment (ROAS) to the C-suite and Franchise Advisory Council (FAC).Franchise Operations & FBC Alignment: Partner closely with Operations leadership to ensure marketing initiatives align with franchisee business goals and is communicated effectively via Franchise Business Consultants (FBCs) and Field Marketing Managers (FMMs).

Team Leadership & Field Marketing Coaching

Manage & Scale the FMM Team: Lead, mentor, and establish operational rhythms for Field Marketing Managers consulting local franchise territories.Franchisee Consulting Standards: Standardize how FMMs guide owners on annual/quarterly budget planning, multi-channel mix, and local market share capture.High-Stakes Turnarounds & Multi-Unit Owners: Serve as the senior consulting partner for multi-unit operators, major market expansions, or underperforming territories needing aggressive lead-volume turnarounds.Home Services Channel & Agency ManagementLocal Digital Ecosystem Management: Direct corporate relationships and SLAs with marketing agencies managing Google Local Services Ads (LSA), Google Business Profiles (GBP), PPC, paid social, local SEO, and lead aggregators (e.g., Angi, Thumbtack).Neighborhood & Boots-on-the-Ground Programs: Oversee systemwide frameworks for hyper-local field programs-including yard signs, vehicle wrap standards, technician leave-behinds, and review generation strategies.Vendor Accountability: Hold digital partners accountable to strict lead-quality metrics, budget pacing, transparent call-tracking attribution, and cost-per-booked-job benchmarks.

Qualifications

10+ years of progressive marketing leadership experience, preferably in franchising, multi-location services, home services, field marketing, or other distributed local-market operating models.Demonstrated ability to translate enterprise brand strategy into practical local marketing playbooks, seasonal campaigns, and execution standards that franchise owners and field teams can adopt consistently.Proven experience leading, coaching, and scaling high-performing field marketing, local marketing, or franchisee-facing teams, including setting operating rhythms, consulting standards, and performance expectations.Strong understanding of local demand generation channels, including paid search, Google Local Services Ads, Google Business Profiles, local SEO, paid social, review generation, lead aggregators, direct mail, neighborhood marketing, and referral programs.

Primary brand(s), portfolio, or enterprise scope: EnterpriseLocation and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25-50% travel)

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FAQs About Sr. Director, Field Marketing Jobs at Authority Brands

What is the work location for this position at Authority Brands?

This job at Authority Brands is located in Atlanta, GA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Authority Brands?

Employer has not shared pay details for this role.

What employment applies to this position at Authority Brands?

Authority Brands lists this role as a Full-time position.

What experience level is required for this role at Authority Brands?

Authority Brands is looking for a candidate with "Executive" experience level.

What benefits are offered by Authority Brands for this role?

Authority Brands offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Authority Brands?

You can apply for this role at Authority Brands either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.