Sr. Performance Marketing Coordinator

CALPAKGardena, CA

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We’re a fast-growing, design-led DTC brand built at the intersection of function, style, and community — and growth marketing plays a critical role in how we show up, connect, and scale.

CALPAK is looking for a detail-oriented and execution-driven Sr. Performance Marketing Coordinator to support day-to-day paid media operations across platforms including Google, Meta, TikTok, Pinterest, etc. This role will focus on campaign setup, trafficking, QA, and performance monitoring to drive efficient customer acquisition and revenue growth.

This role reports to the Sr. Manager of Growth Marketing and will play a key part in ensuring campaigns are launched accurately, tracked properly, and continuously optimized through ongoing testing and iteration. The ideal candidate is highly organized, proactive, and comfortable managing multiple workstreams in a fast-paced environment.

Proficiency in Excel and/or Google Sheets is required, along with a strong attention to detail and interest in performance marketing and creative execution.

Requirements

Responsibilities:

Execute end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms (including ad setup, naming conventions, UTM tracking, and QA)
Manage creative uploads, flighting, and asset organization across platforms
Support development and execution of creative briefs and ensure assets are delivered on time and meet platform requirements
Pull and compile weekly performance reports across channels, highlighting key metrics and trends
Monitor campaign pacing daily and flag any performance or delivery issues
Support budget tracking, spend pacing, and basic forecasting updates
Assist with implementation and QA of tracking (pixels, conversion events, feeds) and vendor onboarding
Maintain and update reporting dashboards and internal trackers
Manage monthly invoice tracking and reconciliation
Identify basic performance trends and flag optimization opportunities to the team
Partner with internal teams (creative, brand, retention) to ensure alignment on campaign execution and timelines
Maintain testing trackers and ensure new creative and campaign variations are launched on schedule
Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter sendouts
Provide any additional support as needed

Qualifications:

3-5 years of relevant paid marketing marketing experience
Bachelor’s Degree in marketing or related field or equivalent experience
Highly organized with strong attention to detail
Comfortable managing multiple tasks and timelines simultaneously
Strong Excel/Google Sheets skills (data organization, basic analysis)
Clear communicator with a proactive, problem-solving mindset
Ability to follow processes while also identifying opportunities to improve efficiency
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Expertise in creative from conception to analytic results that can help drive ad performance
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Proven success in working cross-functionally with all levels and effectively communicating/presenting
Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
DTC / in-house, and/or fashion and apparel experience is a plus
Must be able to commute to CALPAK HQ in Gardena, CA

Benefits

Why CALPAK: Benefits & Perks:

Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount
Benefits and incentive compensation may be subject to other requirements and conditions

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FAQs About Sr. Performance Marketing Coordinator Jobs at CALPAK

What is the work location for this position at CALPAK?

This job at CALPAK is located in Gardena, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at CALPAK?

Employer has not shared pay details for this role.

What employment applies to this position at CALPAK?

CALPAK lists this role as a Full-time position.

What experience level is required for this role at CALPAK?

CALPAK is looking for a candidate with "Senior-level" experience level.

What benefits are offered by CALPAK for this role?

CALPAK offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Paid Vacation, Career Development, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at CALPAK?

You can apply for this role at CALPAK either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.