Sr. Product Manager (Food)

Cesna RecruitmentBuena Park, CA

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Job Description

[Job Description]

Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.

Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.

Set and manage P&L targets by categories and channels.

Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.

Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.

Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.

Manage product lifecycle including product improvements and SKU rationalization.

Develop new product marketing plan and develop strategies to communicate with consumers.

Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.

Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)

Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.

Develop and direct marketing/sales collaterals such as sell sheet, brochure.

Develop annual marketing budget and deliver all marketing activities within the budget.

Requirements

Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.

Passion for food is a must!

8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.

8+ years of B2C or B2B experience and basic P&L knowledge.

Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.

Excellent verbal, written communication skills and presentation skills.

Ability to accomplish tasks in a timely manner and meet deadlines.

Ability to travel.

Bilingual in Korean preferred.

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FAQs About Sr. Product Manager (Food) Jobs at Cesna Recruitment

What is the work location for this position at Cesna Recruitment?

This job at Cesna Recruitment is located in Buena Park, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Cesna Recruitment?

Employer has not shared pay details for this role.

What employment applies to this position at Cesna Recruitment?

Cesna Recruitment lists this role as a Full-time position.

What experience level is required for this role at Cesna Recruitment?

Cesna Recruitment is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Cesna Recruitment?

You can apply for this role at Cesna Recruitment either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.