Sr. Manager, Paid Social and Digital Acquisition

About Cogent Security

Cogent is an Applied AI Lab building the next generation of AI agents for cybersecurity. AI has fundamentally changed how attacks happen, allowing malicious actors to operate at unprecedented speed and scale. Cogent’s "AI Taskforce" assesses petabytes of enterprise data to remediate these issues before critical breaches occur.

To stay at the cutting edge, we blend frontier research with real-world execution. Alongside our core product work, Cogent Research serves as our applied AI lab, providing the research horsepower needed to make truly agentic security workflows a reality.

Since coming out of stealth, Cogent has experienced rapid growth. We partner with Fortune 500 companies to secure some of the most complex production environments in the world.

We’re backed by Greylock and we’ve built a team with the best minds in applied AI. Our team is comprised of people from:

• Top universities like Stanford, Berkeley, Penn, Duke, Carnegie Mellon, Waterloo

• Unicorn, high-growth companies like Scale AI, Databricks, Stripe, Tesla, Coinbase

• World class cybersecurity experts from Wiz, Abnormal AI, Zscaler

• Preeminent ML research labs like Deepmind and SAIL

About the Role

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early marketing hire, you'll have an immediate, highly visible impact. We're a results-driven team where every initiative is tied to pipeline creation and business outcomes. If you've been itching to build a paid and digital demand gen engine from scratch at a company with a strong product, real enterprise customers, and zero tolerance for vanity metrics, this is your role. You'll take Cogent from zero-to-one in paid social and digital demand generation. You'll build the strategy, channel mix, measurement, and creative testing engine that drives high-quality engagement and pipeline from the right accounts. This is hands-on. You can both operate and build the system.

What You'll Do

Build the Paid Engine (0 to 1)

• Launch and scale paid programs across LinkedIn, Meta (FB/IG), Reddit, and selective test channels.

• Develop an experimentation roadmap: audiences, offers, landing pages, creative formats, and funnel stages.

• Design full-funnel programs: target account awareness, engaged retargeting, meeting conversion.

Creative That Actually Performs

• Create or manage production of high-quality creative: static, carousel, and especially short-form video.

• Use AI-native workflows to generate variants (hooks, cuts, captions, thumbnails) while maintaining brand and security credibility.

• Partner with Product Marketing to make sure claims are defensible and messaging is consistent.

Measurement & Outcomes

• Define what "success" means beyond leads: engaged target accounts, meeting rate, pipeline per dollar.

• Build measurement that ties spend to outcomes (CRM integration, attribution approach, reporting cadence).

• Run weekly creative and campaign performance reviews. Iterate fast.

Landing Pages & Conversion

• Partner with web/PMM to build landing pages that convert: value clarity, proof, minimal friction.

• Improve conversion rates and meeting flows without leaning on cold email/calls.

What We're Looking For

Must-Have

• 2-5+ years running paid social / performance marketing for B2B (enterprise SaaS preferred).

• Demonstrated ability to build from scratch: strategy, campaigns, testing cadence, measurement.

• Strong creative instincts and ability to produce or manage creative production.

• High analytical rigor: you know what to measure, how to separate signal from noise, and how to report to execs.

• Comfortable collaborating closely with Sales, PMM, and RevOps.

Nice-to-Have

• Cybersecurity experience (or demonstrable ability to learn security buyers quickly).

• ABM experience: Demandbase/6sense, intent signals, account-based measurement.

• Experience managing agencies/freelancers and building a creative bench.

Why Cogent

Cogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You’ll join a world-class GTM team where your work directly impacts the safety of some of the world’s most sophisticated organizations.