Sr. Director, Software GTM & Strategy [Remote]

Iteris is seeking a Sr. Director, Software GTM & Strategy to lead the growth, commercialization, and go-to-market strategy for our ClearGuide and ClearData platforms. This leader will own the strategy and business performance for these solutions, connecting Product, Sales, Marketing, and Customer Success to define market priorities, commercial models, routes to market, and the capabilities required to scale recurring software and data revenue.The Sr. Director will lead a specialized ClearGuide commercial team and work across the broader Iteris organization to drive adoption and growth across:

Public sector agencies, including DOTs, cities, traffic operations, safety, and planning organizationsEngineering and consulting firmsPrivate-sector data consumers, including insurance, ISVs, and enterprise analytics customers

This role requires a leader who can translate market opportunity and customer needs into product strategy, commercialization, GTM execution, and measurable business growth.

Candidates located within commuting distance will be expected to be onsite four days per week at our Irvine, CA office. Candidates residing outside the area may be eligible for a remote role.

What you will be doing:

Own the multi-year GTM strategy and business plan for ClearGuide and ClearDataDefine market priorities, customer segmentation, routes to market, competitive strategy, and growth initiativesOwn business performance across bookings, ARR, adoption, expansion, retention, and profitabilityIdentify new market opportunities, customer segments, use cases, and business models that expand the addressable marketTranslate growth opportunities into clear investment, resource, and organizational prioritiesEstablish annual objectives, operating plans, and KPIs aligned to Iteris' broader software growth strategyServe as the commercial counterpart to Product, connecting market requirements and customer needs to product strategy and investment prioritiesLead commercialization strategy across packaging, pricing, positioning, monetization, and routes to marketDefine scalable approaches to pilots, adoption, conversion, and expansionDevelop repeatable commercial plays by customer segment, persona, and use caseEstablish structured feedback loops between customers, Sales, Customer Success, and Product to improve market fit and accelerate adoptionLead and develop the specialized ClearGuide commercial team and define the capabilities required to support future growthEstablish clear operating models and accountability across the ClearGuide team, Field Sales, and Customer SuccessEnable the broader Iteris sales organization to identify, position, and advance ClearGuide and ClearData opportunitiesPartner with Marketing to develop positioning, demand-generation programs, thought leadership, and segment-specific campaignsDevelop strategic relationships with agencies, consultants, partners, and other ecosystem participants that expand market access and influenceBuild the organizational capabilities, processes, and talent required to scale the businessEstablish operating cadence and visibility across pipeline, forecast, conversion, adoption, expansion, and retentionDevelop and track SaaS and data-business KPIs that measure both near-term execution and long-term customer valuePartner with Finance on business performance, investment priorities, and P&L contributionUse market intelligence, customer feedback, and performance data to continuously refine GTM strategy and resource allocationTurn successful customer engagements and use cases into repeatable GTM plays that can scale across the broader organization

What you need to be successful in this role:

Bachelor's degree preferred10+ years of experience in GTM, SaaS, data, analytics, enterprise technology, or related businesses, including senior leadership responsibilityProven success developing and executing GTM strategies that have scaled recurring-revenue businessesDemonstrated experience building or scaling a product line, market, or commercial businessStrong experience working across Product and Sales, including commercialization, packaging, pricing, positioning, and customer adoptionExperience building and leading high-performing commercial teams and influencing broader sales organizationsStrong understanding of SaaS and recurring-revenue business models and metricsDemonstrated ability to translate market and customer insights into product, commercial, and investment prioritiesStrong executive presence with the ability to influence across Product, Sales, Marketing, Customer Success, Finance, and executive leadershipAbility to operate effectively across both strategy and execution in a growth-oriented environmentExperience in transportation, infrastructure technology, GovTech, traffic analytics, or smart-city markets strongly preferredExperience commercializing data and analytics solutions into public- and private-sector markets is a plus

The anticipated on target earnings for this role are $300,000 to $325,000. This amount includes annual base pay plus quarterly commissions. Actual pay offered may be below or above these amounts, depending on the individual's job-related knowledge, skills, and experience.

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