This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Product Marketing - REMOTE. In this vital role, you will lead all aspects of product marketing, including positioning, messaging, and go-to-market strategies that align product value with market opportunities. Your influence will transcend departmental boundaries, giving you a strategic voice within the organization and external representation of the product. This is an opportunity to shape product narratives, own the messaging architecture, and drive market competitiveness, ultimately guiding the success of our products in the marketplace.
Accountabilities
- Set the strategic direction for all product positioning, messaging, and go-to-market programs
- Own the master messaging architecture across all products, segments, and buyer personas
- Lead product launch strategy and drive cross-functional GTM readiness end-to-end
- Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
- Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
- Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
- Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
- Collaborate with Product on roadmap input informed by market, customer, and competitive insights
- Conduct win/loss analysis and synthesize customer and market insights into actionable strategy
Requirements
- Demonstrated ability to develop differentiated, creative positioning that breaks through category noise
- Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement
- Track record of developing value propositions that are specific, differentiated, and defensible
- Ability to write and speak in the language buyers actually use, demonstrated through samples of positioning docs and customer-facing content
- Deep competitive fluency in the technology space, real estate tech a plus
- Exceptional verbal communication and presentation skills — capable of distilling complex strategy into a clear, compelling story for any audience
Benefits
- Remote work flexibility
- Competitive salary and performance-based bonuses
- Comprehensive health and wellness benefits
- Opportunity for professional development and growth
- Collaborative and innovative work environment
- Dynamic team culture with diverse perspectives
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
