Sr. CRM Specialist
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Overview
Job Description
The Role:
- Define and support the consumer journey, from discovery to purchase and delivery, planning and executing meaningful contact points for fans, prospects, leads and clients.
- Build a lead nurture program to keep existing leads, clients and prospects engaged with the Lucid brand, and progress them along the consumer journey with personalized content and communications. Ultimately this program should become an automated marketing program.
- Collaborate with digital and the communication teams to create the right creative assets and copy.
- Support the experiential and growth marketing team in generating leads and prospects for field activations (pop up, test drives, events) and help create the right (automated) emails before and after events.
- Develop and maintain a regular reporting system on KPI, with particular attention on conquest, conversion and retention cost and effectiveness (ROI).
- Support the Lucid Stores in generating traffic, leads and sales through the planning and execution of local conquest plans.
- Ensures uniformity of actions between the global & European HQ’s and the markets
- Analyzes competitors’ activities and explores new opportunities.
Requirements:
- Excellent knowledge of Sales Force software and most common CRM programs
- Superior analytical skills
- Capability to organize processes and agencies, creating links and coordination between all the actors involved.
- 5+ years of experience in similar positions, CRM or growth marketing roles
- Automotive and international experience is a plus
Lucid Motors is committed to maintaining a safe and trustworthy environment. As such, a background check may be required during the hiring process. This will be performed in line with European data protection laws, and candidates will be informed and asked to provide consent before the check is conducted.
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable local laws and regulations.
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)
By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.