Sr. Marketing Manager

Craft Your Career with BrassCraft Manufacturing Company!

POSITION SUMMARY:

The Sr. Marketing Manager owns the development and execution of the marketing strategy for the business, driving profitable growth, strengthening brand presence, and improving customer engagement. This role serves as a strategic business partner to sales, product management, and engineering to bring products to market, influence go-to-market priorities, and support ongoing product performance across key channels. The Sr. Marketing Manager translates technical capabilities into compelling customer value propositions and leads marketing initiatives that support revenue growth, market share expansion, and customer satisfaction. This role also oversees content development, agency, and vendor partnerships, and marketing performance while ensuring alignment with commercial objectives and overall business priorities.

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

• Own and lead the business's integrated marketing strategy, campaigns, and product launch activities

• Serve as a strategic business partner to sales, product management, engineering, and other functions to shape go-to-market strategies, messaging, and commercial priorities for the business

• Lead the creation and execution of marketing assets across channels, including digital content, printed collateral, product literature, trade show materials, presentations, and customer-facing communications

• Own digital marketing activities, including web content, social media, and other online channels, to strengthen brand awareness and support demand generation, and improve customer engagement

• Lead channel marketing initiatives and develop tools and programs that enable wholesalers, retailers, and other partners

• Translate product features, technical information, customer insights, and market data into clear, customer-focused marketing content, sales support materials, and communications

• Translate market trends, customer needs, competitor activity, and campaign performance into actionable strategies and recommendations that improve business results and inform marketing priorities

• Own marketing budgets, annual operating plans, project timelines, and performance metrics to ensure initiatives are delivered on time, within budget, and with measurable business impact while setting priorities across the marketing function

• Ensure brand consistency across materials, campaigns, and communications while protecting and strengthening brand standards, and market positioning for the business

• Lead and optimize relationships with external partners, agencies, and vendors to support marketing initiatives and overall marketing effectiveness

• Lead and develop marketing team members, fostering a high-performing team environment and strengthening marketing capability across the team

• Lead the strategic and operational direction of the marketing function for the business, establishing priorities, annual plans, and resource allocation in alignment with commercial objectives

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum of 10 years of progressive experience in marketing.

• Minimum of 3 years of experience leading direct reports and agency partners, and cross-functional initiatives

• Experience owning marketing strategy across product lines, channels, or customer segments.

• Experience developing and executing marketing programs, campaigns, product launches, and sales enablement initiatives.

• Experience managing budgets, performance metrics, and marketing investments tied to measurable business outcomes.

PREFERRED QUALIFICATIONS:

• Master's degree in Marketing, Business Administration, Communications or a related field.

• Experience in manufacturing

• Experience in plumbing or building products industries

COMPETENCIES:

• Strong written and verbal communication skills, including the ability to simplify technical concepts into clear, customer-focused messaging.

• Demonstrated strategic thinking skills with the ability to align marketing priorities and plans to business goals and commercial outcomes.

• Strong business acumen and understanding of revenue drivers, market dynamics, and customer needs.

• Executive presence with the ability to influence senior stakeholders and drive alignment across functions.

• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.

• Ability to use data, market insights, and performance metrics to inform decisions and improve results.

• Customer-focused mindset with the ability to translate customer needs into relevant marketing strategies, messaging, and value propositions.

• Results-oriented leadership style with accountability for execution, measurable outcomes, and continuous improvement.

ABOUT US

BrassCraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service, and repair parts for the new construction and repair/remodel markets. Headquartered in Novi, Michigan, BrassCraft supports a wide array of channel partners including wholesalers, retailers, and specialty dealers, who serve residential and commercial markets across the Americas. BrassCraft has set the plumbing standard for 70+ years, with industry leading brands including BrassCraft and Plumbshop

BrassCraft is an E-Verify employer.

Company: BrassCraft Manufacturing

Full time

Hiring Range: $121,300.00 - $190,630.00 USD

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Brasscraft (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Brasscraft is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

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