Sr. Analyst, Retail Media Activation
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Overview
Job Description
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
About the Role:
Retail media is becoming a keycomponentof the marketing mix, and our team is at the forefront of shaping its impact. As a Senior Analyst, Retail Media Activation, you will play a key role in developing andoptimizingretail media strategies that drive measurable enterprise growth.
You willbe responsible forexecuting media campaigns, managing client relationships, and driving innovation across retail media networks. The ideal candidate has strong analytical skills, a deep understanding of retail media, and a passion for delivering client success.
Key Responsibilities of a Sr. Analyst, Retail Media Activation:
Retail Media Strategy & Execution
Plan, execute, andoptimizeretail media campaigns across onsite and offsite channels, including Programmatic Displayand CTV/OLV.
Implement algorithmic and manual bidding strategies to maximize performance.
Develop and refine data-driven media briefs based on client businessobjectives, historical learnings, and industry trends.
Identifyand implement test-and-learninitiatives to unlock new capabilities and improve campaign effectiveness.
Retail & Technology Partnerships
Manage relationships with leading Retail Media Networks (RMNs) such as Amazon,Walmart, and Instacart.
Partner with technology platforms includingPacvue, The Trade Desk, and Criteo to enhance campaign execution.
Collaborate with cross-functional teams to streamline media planning and execution.
Client Leadership & Account Management
Serve as a trusted advisor by developing tailored retail media strategies that align with client business goals.
Lead day-to-day program management, including definingobjectives, executing media plans, andoptimizingperformance.
Deliver clear, data-backed insights and recommendations that drive measurable impact.
Effectively manage client relationships, ensuring high engagement and satisfaction.
Thought Leadership & Cross-Functional Strategy
Stay ahead of industry trends, emerging retail media platforms, and evolving best practices.
Contribute to company-wide knowledge sharing by refiningOvative’sretail media approach and frameworks.
Support broader cross-channel digital marketing strategy initiatives, providingexpertisein retail media performance.
Team Leadership & Development
Work independently while proactively seeking guidance and alignment with leadership.
Shareexpertiseand mentor new team members, fostering a culture of growth and collaboration.
Promote open communication and constructive feedback within the team.
Qualifications & Requirements:
3+ years of experience in performance digital media, with a strong focus on retail media.
Provenexpertisein Amazon Ads, The Trade Desk,Pacvue, and Criteo.
Strong analytical skills, with the ability to interpret data,identifytrends, and drive actionable insights.
Track recordof delivering results through display channels and performance media.
Exceptional communication and client management skills.
Detail-oriented with the ability to manage multiple priorities and work independently.
Pay Transparency
AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience andanticipatedimpact.Additionalbenefits information is provided below.
For our Sr. Analyst positions, our compensation ranges from$75,000 to $93,000, which is inclusive of a15% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
