Sr. Manager, Marketing Mix Modeling (MMM)

The GTM team at Ovative is the measurement bridge — the application layer between modeling and client impact. We span the entire MMM lifecycle: from data and EDA through model build, QA, results delivery, and optimizations. We are a small, focused team of deep MMM experts who build the AI-powered tools, systems, and processes that let our expertise scale at the pace clients and the industry demand.

We partner closely with Data Science, our client-facing analytics team, and the Product team — serving as the connective tissue that turns modeling capability into client decisions and best-in-class tooling.

The Senior Manager, MMM is a senior leader and hands-on contributor who brings deep MMM expertise to how we deliver, what we build, and how we work. This role is not about running models — it’s about applying deep MMM expertise to govern quality, design better processes, build tools that codify best practices, and ensure clients receive clear, confident insights that drive real decisions.

You will own delivery quality, build AI-powered tools and automations, and serve as the expert the team and clients rely on when questions get hard. If you want to be a force multiplier for a high-performing measurement team — and believe great expertise and great systems are not mutually exclusive — this role is for you.

MMM Delivery Quality & Standards

• Own delivery quality and consistency across MMM implementations, refits, and testing integrations — not by doing the modeling, but by governing what good looks like
• Establish and maintain MMM standards: prior frameworks, QA criteria, spec design, expectation documentation, and diagnostic interpretation
• Pressure-test model outputs against real-world marketing context before they reach clients
• Lead the integration of incrementality testing and experiment learnings into MMM frameworks
• Partner closely with Data Science on model design and interpretation — the bridge between technical execution and delivery

Client Delivery & Activation

• Translate complex MMM outputs into clear, actionable guidance that drives real investment decisions — faster, more consistently, and with fewer surprises
• Lead client-facing conversations on results, model confidence, and investment implications with authority and clarity
• Ensure clients understand what the model shows, what it doesn’t, and how to act on it confidently — reducing the gap between insight and action
• Reduce time to insight — the work this role enables means clients don’t wait as long, and what they receive is clearer and more decision-ready
• Coach the client-facing analytics team on how to deliver MMM results and navigate complex client questions independently
• Raise the bar on delivery quality across every engagement

AI Tools, Process Builds & Product Partnership

• Actively build AI-powered tools, automations, and process improvements that reduce manual work and scale delivery across the GTM team
• Own a tooling agenda: identify what needs to be built, sequence it, and drive it from POC through full release
• Partner with the Product team to surface delivery-side needs, influence the product roadmap, and co-create best-in-class MMM solutions at scale
• Contribute to shared GTM tools including priors automation, model confidence tooling, break-fix diagnostics, and results delivery standardization
• Use Claude, Posit, and approved AI environments to build and ship solutions

Cross-Functional Partnership

• Serve as the primary bridge between Data Science, the client-facing analytics team, and the GTM team — aligning on objectives, clearing blockers, and driving delivery forward
• Partner with client delivery and project management on workflows and handoff processes
• Contribute to quarterly GTM prioritization planning — bringing delivery signals and tooling needs to the table
• Flag process or tooling needs that require involvement from the Product team or data infrastructure team

Must Have

• 6+ years in marketing analytics, marketing science, or a related measurement field
• 3+ years working directly with MMM — strong enough to evaluate model quality, interpret diagnostics, and hold teams accountable to standards
• Strong working knowledge of MMM methodology: priors, lag structures, diminishing returns, calibration, QA
• Track record of leading client-facing delivery and navigating complex or sensitive conversations confidently
• Experience building or codifying processes, standards, playbooks, or QA frameworks
• Clear, confident communicator — translates technical outputs into business decisions for non-technical audiences

Strong Plus

• Experience building AI-powered tools, automations, or analytical workflows
• Familiarity with incrementality testing and its integration into MMM
• Hands-on experience with Bayesian MMM frameworks (e.g., Stan, PyMC, or comparable)
• Familiarity with Bayesian prior specification and posterior interpretation
• Comfort working in Posit, Python, R, or comparable environments
• Experience in an agency or consulting environment managing multiple client engagements simultaneously

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.  

Culture: 

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.  

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families. 

Compensation and Insurance: 

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.  

We’re rewarded fairly and when the company performs well, we all benefit.  

Tangible amenities we enjoy: 

• Access to all office spaces in MSP, NYC, and CHI  

• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

• Generous paid vacation policy  

• 401k match program  

• Top-notch health insurance options, inclusive of same sex partners 

• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs 

• Monthly stipend for your mobile phone and data plan  

• Sabbatical program  

• Charitable giving via our time and a financial match program  

• Shenanigan’s Day  

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!