Sr. Analyst, Influencer Marketing
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Overview
Job Description
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
About the Role:
The Influencer Team atOvativeGroup oversees, develops, and implements Influencer strategy working alongside our client teams to createholisticstrategy tailored to our clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.
Responsibilities of the Role:
Support development of campaign and long-term Influencer strategy for currentOvativeclients
Own day-to-day execution of influencer campaigns, including timelines, creator communication, deliverables, approvals, and go-live coordination
Review influencer contracts, usage rights, and disclosures to ensure accuracy, compliance, and alignment with brand guidelines
Conduct content reviews and provide clear, creator-friendly feedback to ensure brand safety while preserving authenticity
Maintain campaign trackers and documentation to ensure visibility across internal teams and clients
Document, analyze, andprovidemeaningful insights on campaign performance
Partner with paid media and creative teams to support content amplification, whitelisting, and creative testing
Proactively flag risks, delays, or performance concerns and recommend solutions
Inform on influencer & social media platform trends and partnership opportunities
Provide thought-leadership and subject matterexpertiseto internal teams during pitch process to win new business
Qualifications and Skills Required:
Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy
2-5 years in an Influencer Marketing role developing and executing strategy and campaigns
Strong operational and organizational skills with the ability to manage multiple creators and campaigns simultaneously inclusive ofsourcing, recruiting, onboarding, and negotiating with Influencers
Experience supporting paid social amplification or content licensing from influencer campaigns
Ability to balance attention to detail with speed in a fast-paced agency environment
Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analyticalskillsand experience in tracking relevant metrics
Experience analyzing influencer-specific metrics
Strong verbal & written communication skills and client management skills
Preferred:
Digital agency experience or digital lead on the client-side
Web analytics experience
Experience with influencer sourcing and campaign platforms
Pay Transparency
AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actualoffers are made with consideration for relevant experience and anticipated impact.Additionalbenefits information is provided below.
For ourSr. Analystpositions, our compensation ranges from$75,000 to $93,000, which is inclusive of a15% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.