Sr. Analyst, Affiliate Marketing

About the Role:

Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to digital marketing atOvativeGroupcan’tbe found anywhere else. We measure andoptimizeat the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

TheOvativeGroup Senior Analyst of Affiliate Marketing position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidatedemonstratesgreat critical and analytical thinking, has a good understanding of affiliate and partnership marketing, and is motivated by driving results for our clients. This role will play a pivotal role in helpingOvativecontinue our journey toward measuring andoptimizing tothe true enterprise impact, not solely ecommerce impacts.

Responsibilities of a Sr. Analyst, Affiliate Marketing:

• Affiliate strategy & thought leadership:

• Act as a subject matter expert for Affiliate strategies by continually evolvingOvative’sapproach to best practices, managing planning and execution tools, and staying on top of emerging trends

• Develop and drive forward Affiliate strategies and roadmaps aligned with client program growth goals

• Understand and find synergies across Affiliate within the client mix in partnership with other team members

• Thirst to find new and unique partnerships to drive forward client goals and initiatives

• Performance media management & execution:

• Leadday to daymanagement and optimization of Affiliate marketing campaigns with exceptional execution; including:

• Planning, prioritization, and execution of campaign and roadmap tactics

• Strategic partner identification, recruitment, activation, and optimization

• Analyzing program performance and actioning on data and insights

• Publisher agreements, billings, transaction inquiries, and compliance

• Test ideation, planning, and management

• Partner with our in-house measurement team to develop industry-leading measurement capabilities

• Create proactive communications and POVs for internal teams and clientsregardingAffiliate opportunities and other digital media topics

• Vet and partner with new publishers, develop relationships with existing publishers, and foster strategic relationships with key publishers and tools that pull the channel forward

• Client relationship management:

• Seekto understand the client’s business/industry and understand how their work connects to the broader project and client goals

• Lead development and delivery of client-facing solutions, including:

• Clearly defining programobjectives, tactics and KPIs

• Developing and delivering client communication

• Build strategies for clients and lead tactical planning and execution

• Effectively manage & grow client relationship andestablishtrust and credibility

• Strive to be the best interaction of the client’s day

• Team leadership and employee development:

• Manage work independently withinitialdirection from manager

• Regularly speak up, ask questions, and express your POV

• Train and support newOvativeteam members

• Foster a culture of open communication and 360-degree feedback

Requirements:

• 2+ years of experiencedirectly responsiblefor enterprise level digital media programs

• Exceptional attention to detail paired with the ability to execute quickly & thoughtfully

• Proactive and able to develop rapport and positive working relationships with team members,clientsand publishers

• Solid analytical backgrounddemonstratingthe ability to understand business problems, analyze trends, drawconclusionsand make actionable recommendations

• Proventrack recordof success driving strong positive results through digital marketing programs 

• Sound conceptual and analytical problem-solving skills

• Strong verbal & written communication skills and client management skills

• Ability to work independently and drive efforts from start to finish

Preferred:  

• Digital agency experience or digital lead on the client-side

• Previousexperience in performance marketing, retail, eCommerce, etc.

• Experienceidentifying, communicating, and implementing publisher level strategies

• Experience working directly in affiliate networks (i.e.Rakuten, CJ, Impact, etc.)