Sr. Demand Generation Marketing Manager - SaaS

ShipperHQAustin, TX

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Hybrid remote

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Sr. Demand Generation Marketing Manager - SaaS

ShipperHQ is looking for an experienced B2B SaaS marketer to lead our demand generation efforts and drive qualified pipeline growth. If you're a data-driven marketer who enjoys building, optimizing, and scaling campaigns in a fast-paced environment, we'd love to hear from you.

About Us:

ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better shipping and checkout experiences. Founded in 2009, we power shipping logic and checkout optimization for 6,000+ brands, from DTC disruptors to enterprise retailers, in 150+ countries. Based in Austin with a global team, we’re a fast-moving, product-led company shaping the future of e-commerce logistics.

Position Overview

As the Sr. Demand Generation Marketing Manager, you'll own our marketing growth budget, define the optimal marketing mix, and execute data-driven B2B demand generation programs that maximize qualified leads and pipeline growth. Working alongside a fast-paced team of marketers, you'll use analytics to optimize performance across digital, email, event, and partner channels, invest where you'll see the greatest return, and help shape how ShipperHQ grows.

Responsibilities

Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
Manage marketing ad budget and prioritize spending to maximize qualified leads
Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
Create automated programs to nurture existing web traffic
Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
Maximize website conversion rate through A/B testing of changes to website structure, design, and content
Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

Qualifications

5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
Understand how to leverage AI agents and AI skills to optimize demand gen programs
Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
Comfortable working in a fast-paced, high-growth environment
Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
Ability to collaborate effectively across teams and build strong working relationships.
Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.

Why ShipperHQ?

This is a highly fast-paced environment where no two days will look alike. For the right candidate, with the right attitude, there are fantastic opportunities for career progression. We are an agile, fast-moving team that likes to roll up our sleeves and solve some of the biggest issues in shipping. You will learn more at ShipperHQ in a year than you would in 3 years at other companies, thanks to our collaborative learning culture that fosters continuous growth and innovation.

Benefits and Perks:

Collaborate with a motivated team, directly tying your results to organizational success
22 days of PTO plus public holidays
401k Match
Medical, Dental, and Vision Insurance
Maternity and Paternity Leave
This is a hybrid, full-time position working out of our Austin, TX office in the Arboretum Area
Compensation is based on experience

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FAQs About Sr. Demand Generation Marketing Manager - SaaS Jobs at ShipperHQ

What is the work location for this position at ShipperHQ?

This job at ShipperHQ is located in Austin, TX, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at ShipperHQ?

Employer has not shared pay details for this role.

What employment applies to this position at ShipperHQ?

ShipperHQ lists this role as a Full-time position.

What experience level is required for this role at ShipperHQ?

ShipperHQ is looking for a candidate with "Senior-level" experience level.

What benefits are offered by ShipperHQ for this role?

ShipperHQ offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Holidays, Paid Vacation, Parental and Family Leave, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at ShipperHQ?

You can apply for this role at ShipperHQ either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.