Sr. Analyst, Planning And Marketing Analytics

TAG - The Aspen GroupChicago, IL

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of multiple consumer-facing brands: Aspen Dental, Motto Clear Aligners, and ClearChoice Dental Implant Centers which together are "TAG Dental", as well as WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

About the Role

The Aspen Group (TAG) is one of the largest healthcare services platforms in the country, with 5 core brands bringing access to care to consumers across the country: Aspen Dental, ClearChoice, Chapter Aesthetic Studio, Lovet Pet Health Care, and WellNow. This analytics role sits within TAG's Performance and Growth organization and is fully dedicated to Aspen Dental, supporting performance-growth across our markets. This person will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.

Responsibilities:

Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
Synthesize multiple data sources into a cohesive performance view
Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
Partner with Marketing teams to optimize spend by channel and markets
Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
Support forecasting across traffic, leads, appointments, visits, and revenue
Ensure analytics are embedded in day-to-day decision making
Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams

Qualifications

3-5+ years in marketing analytics, growth analytics, customer analytics, or business analytics
Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
Strong ability to move from data to insights to recommendations
Experience with test design and measurement
Strong paid media fluency preferred
Familiarity with incrementality, attribution, forecasting, and media mix concepts
Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
Highly collaborative - thrives in cross-functional environments
Excellent communicator - simplifies complex ideas clearly
Analytical curiosity
Curiosity about applying AI to analytics, insights, and forecasting
Action-oriented - focused on driving decisions
Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus

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Salary: 100-110k, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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FAQs About Sr. Analyst, Planning And Marketing Analytics Jobs at TAG - The Aspen Group

What is the work location for this position at TAG - The Aspen Group?

This job at TAG - The Aspen Group is located in Chicago, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at TAG - The Aspen Group?

Employer has not shared pay details for this role.

What employment applies to this position at TAG - The Aspen Group?

TAG - The Aspen Group lists this role as a Full-time position.

What experience level is required for this role at TAG - The Aspen Group?

TAG - The Aspen Group is looking for a candidate with "Senior-level" experience level.

What benefits are offered by TAG - The Aspen Group for this role?

TAG - The Aspen Group offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at TAG - The Aspen Group?

You can apply for this role at TAG - The Aspen Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.