Sr CRM Email Marketing Specialist

PODSClearwater, Florida

$81,600 - $105,500 / year

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Option for remote

Compensation

$81,600-$105,500/year

Job Description

PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III in our Marketing Department!

This position is eligible to be remote for the right candidate.

JOB SUMMARY

PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Email Marketing Specialist III, primarily working on B2C consumer facing digital applications. The CRM Email Marketing Specialist III will be responsible for the day-to-day execution of B2C marketing campaigns using Salesforce Marketing Cloud.

This position requires Salesforce Marketing Cloud experience primarily focused on communications of our B2C prospect base. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies to drive conversion and customer experience through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Expertise in Salesforce Marketing Cloud to support B2C business

Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business

Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives

Collaborate with cross-functional teams to coordinate featured assets and content

Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)

Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects

Support digital acquisition and data capture strategies, as well as audience list and database management and integrations

Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing

Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines

Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement

Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients

Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods

Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM)

Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations

Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform

JOB QUALIFICATIONS: Education & Experience Requirements

Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloudrequired

Bachelor’s degree required, preferably in marketing, communications or related field

4-7 years of experience in email marketing/digital design with a marketing automation system required

Salesforce Marketing Cloud email certification preferred

Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus

Knowledge of email marketing best practices and industry best practices.

Ability to think critically, identify solutions and deliver recommendations based on data and analysis.

Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc.

Proven ability to organize multitude of tasks, projects and information simultaneously

Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision

Must be able to work independently and also be team-oriented, reliable and dependable

Strong initiative, creative thinking, attention to detail and work ethic

The base salary range for this position is $$81,600.00 - $105,500 annually. Actual compensation will be determined based on factors such as skills, experience, qualifications, geographic location, and business needs. In addition to base pay, employees may be eligible for a comprehensive benefits package, incentive compensation, and other company-sponsored programs.

PHYSICAL REQUIREMENTS

Ability to work at a computer and use standard office equipment for extended periods.
Ability to communicate effectively verbally and in writing.
Ability to review and analyze information on computer screens and printed materials.
Ability to occasionally move throughout office locations and lift or carry materials up to 15 pounds.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

WORKING CONDITIONS

Office or hybrid work environment using standard office equipment.
Regular business hours with occasional additional hours as needed to meet business deadlines.
Frequent collaboration with internal business partners.
Fast-paced environment requiring the ability to manage multiple priorities and deadlines.
Minimal travel may be required.
Regular attendance and punctuality are essential.

DISCLAIMER

The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.

Equal Opportunity, Affirmative Action Employer

PODS Enterprises, LLC is an Equal Opportunity, Affirmative Action Employer. We will not discriminate unlawfully against qualified applicants or employees with respect to any term or condition of employment based on race, color, national origin, ancestry, sex, sexual orientation, age, religion, physical or mental disability, marital status, place of birth, military service status, or other basis protected by law.

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FAQs About Sr CRM Email Marketing Specialist Jobs at PODS

What is the work location for this position at PODS?

This job at PODS is located in Clearwater, Florida, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at PODS?

Candidates can expect a pay range of $81,600 and $105,500 per year.

What employment applies to this position at PODS?

PODS lists this role as a Full-time position.

What experience level is required for this role at PODS?

PODS is looking for a candidate with "Senior-level" experience level.

Does PODS allow remote work for this role?

Yes, this position at PODS supports remote work, giving candidates the flexibility to work outside the primary office location.

What is the process to apply for this position at PODS?

You can apply for this role at PODS either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.