Sr Director, Social Media - Ninja

The Senior Director of Global Social Media is a visionary leader responsible for shaping and scaling Ninja social media presence across mature (US) and maturing (international) markets. This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media. In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms.

This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth.

Key Responsibilities

Global Strategy & Leadership

• Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
• Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
• Create a scalable global-to-local content framework and governance model
• Embed social media strategy into global 360 marketing campaigns and product launches
• Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in

Platform Management & Innovation

• Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
• Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
• Establish global content best practices, toolkits, and performance benchmarks
• Oversee social-first creator and influencer strategies, partnering with local markets for activation

Measurement, Reporting & Optimization

• Define global KPIs and measurement frameworks in collaboration with analytics and media teams
• Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
• Manage global social listening, cultural trendspotting, and brand health tracking
• Identify and address platform-specific risks, crisis response, and reputation issues globally

Cross-Functional & Cross-Market Collaboration

• Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
• Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
• Align with regional and local teams to ensure messaging is consistent yet locally relevant
• Act as a global thought leader, keeping the organization ahead of cultural and platform shifts

Qualifications

• 10 years of experience leading social media or digital marketing, ideally across multiple international markets
• Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
• Demonstrated success building and scaling social programs globally, with localized execution
• Proven experience managing diverse, distributed teams and working in matrixed organizations
• Expert in social media tools, governance, campaign architecture, and analytics
• Strong leadership, storytelling, and executive communication skills
• Bachelor's degree in Marketing, Communications, or related field; advanced degree a plus
• Fluent in English; additional languages are a strong plus

Preferred Attributes

• Global mindset with sensitivity to local cultures
• Operational and strategic: can set vision and execute
• Collaborative and influential across levels and regions
• Creative thinker with a performance and data orientation
• Thrives in fast-paced, high-growth environments
• Passionate about culture, technology, and innovation in social storytelling