Sr Marketing Manager
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Overview
Job Description
Sr Marketing Manager
The Senior Marketing Manager is responsible for developing and executing integrated go?to?market (GTM) strategies that drive customer engagement, revenue growth, and brand impact. This role leads end-to-end campaign planning, with a strong focus on lifecycle marketing, email/SMS performance, and retention. The Sr. Marketing Manager partners cross?functionally with creative, CRM, photography, and channel teams to ensure campaigns are delivered with precision, optimized for performance, and aligned to business goals.
Key ResponsibilitiesCampaign Management
Manage the annual campaign calendar in collaboration Merchandising
Identify campaign touchpoints across the customer journey and define KPIsincluding impressions, clicks, conversions, and revenue targets
Partner with cross?functional teams (Creative, Merchandising, Media) to align messaging and sequencing across channelsEmail, SMS, & Push
Serve as the channel lead for Email, SMS, and Push Notifications, driving best?in?class lifecycle strategy and performance
Develop email briefs, including content strategy, creative direction, and testing opportunities
Manage and evolve segmentation, personalization, and dynamic content strategies to improve customer engagement and retentionContent & Creative Collaboration
Work with the Photography Team to develop shot lists that support owned channels (email, app, web, loyalty) and key campaign moments.
Ensure all visual assets ladder up to channel needs, brand initiatives, and promotional strategies.Growth & Retention Strategy
Drive customer growth through targeted lifecycle programs, triggered journeys, and loyalty?based personalization.
Develop retention strategies rooted in customer insights, visit frequency, and behavioral data.
Partner with Analytics to track channel performance, identify improvement opportunities, and optimize for higher ROI.Performance Tracking & Optimization
Monitor channel and campaign KPIs; provide insights, forecasts, and recommendations to improve performance.
Lead A/B and multivariate testing across messaging, subject lines, segmentation, and creative.
Build dashboards or recurring reports that communicate performance to leadership and cross-functional teams.Cross?Functional Collaboration
Collaborate closely with Product, Digital, Media, Merchandising, and Loyalty teams to align programs to business priorities.
Manage timelines, deliverables, and communication for all GTM and lifecycle initiatives.
Present channel performance, learnings, and strategic recommendations to senior leadership.
Qualifications
57+ years in marketing, with experience in email/SMS/CRM and lifecycle marketing
Strong understanding of segmentation, personalization, and customer journey mapping
Experience with ESP/CRM platforms (e.g., Responsys, Salesforce Marketing Cloud, Braze,etc)
Excellent project management and cross-functional collaboration
Strong analytical ability; comfortable with KPIs, dashboards, and performance insights
Experience with creative briefing, campaign planning, and content development
Retail, e?commerce, or omnichannel experience preferred
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
