Sr Marketing Manager Performance Media + Digital
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Overview
Job Description
Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be.
We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.
Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.
As a reflection of current needs and planned growth, we are excited to offer the opportunity to join our team as the Senior Manager, Performance Media + Digital.
The Senior Manager, Performance Media + Digitalwill lead strategy and execution across paid social, paid search, and web optimization.This is a critical revenue-generating role responsible for scaling efficient acquisition, optimizing conversion, and delivering measurable business growth.
We’re looking for a strategicanddata-drivenleaderwho is equally comfortable setting channel vision and rolling up their sleeves to manage campaigns, analyze performance, and unlock new growth levers.This leader combines strategic thinking with deep platform fluency and hands-on execution. They areinthe platforms daily—reviewing performance,directingthe agency onexecutions &optimizations, refining audience strategies, andaccelerating test-and-learn cycles. Paid media is acriticalacquisition engine for the business, and this role is directly accountable for driving revenue, improving efficiency, and unlocking scalable growth.
The ideal candidate moves quickly, thinks analytically, andgrounds decisions and strategies on insights andbusiness impact.
Essential Responsibilities
PaidMediaOwnership
Drivestrategy and execution for paid social and paid search, driving efficient acquisition, traffic, and revenue growth
Develop channel-specific roadmaps inclusive of audience strategy,testingframeworks,and funnel optimization
Manage media budgets and allocation across channels,optimizing toCAC, ROAS,and other core performance KPIs to drive incremental scale and efficiency
Continually monitor performance, proactively identifying trends, risks, and opportunities
Translate data into clear, actionable insights and recommendations that inform investment decisions and campaign evolution
WebOwnership
Own performance-focused web optimization strategyand executions, partnering withtech and content teams toimprovesite experience, on-site engagement, conversion, and revenue per visitor
Drivecampaign landing page strategy to ensure alignment between ad creative, messaging, and on-site experienceto drive conversion
Build and maintain a robust experimentation roadmap across media andweb/digitalpages to continuously improve performance
Lead SEO strategy across technical, on-page, and content optimization to drive high-intent organic traffic growth
Align paid search insights with SEO strategy to capitalize on high-performing keywords and content opportunities.
Integrated CampaignCollaboration
Provide performance insights that inform broader marketingand campaign strategies
Ensure media strategy is tightly aligned with promotional calendarsandintegrated campaigns
Serve as the digital performance subject matter expert across cross-functional planning conversations.
Agency Management
Lead day-to-day management ofpaidmedia agency,ensuring alignment to business goals, KPIs, and budget targets
Set clear performance expectations and hold partners accountable to efficiency and growth metrics
Evaluate agency strategy, media plans, testing roadmaps, and reporting to ensure rigor, innovation, and continuous optimization
Driveweekly and monthlyperformance recaps, translating insights into actionable next steps
Requirements/Qualifications
8+ years of experience inpaid media,performance/digital marketing, growth marketing, or related fields.
Demonstrated success managing paid social and paid search at scale with direct accountability for revenue and efficiency metrics.
Deep understanding of digital funnel metrics including CAC, ROAS, LTV, CVR, AOV
Experience managing significant media budgets and optimizing across platforms (e.g., Meta, Google, YouTube).
Strong understanding of website performance drivers including conversion rate optimization (CRO), landing page strategy, site health, and the interplay between paid media, organic search, and on-site experience.
Agency management experience
Strong analytical capability; highly proficient in performance reporting and testing frameworks
Industry experience in beauty, wellness, ecommerce, or consumer services preferred but not required.
Core Competencies
Strategic & Analytical Thinking: Ability to define growth opportunities, build frameworks, and interpret complex data to drive action.
Customer-Centric Mindset: Deep understanding of consumer behavior, segmentation, and lifecycle dynamicsto drive personalized engagement strategies.
Innovation & Experimentation: Passion for testing, iteration, and continuous improvement.
Accountability & Results Orientation: Self‑directed and comfortable with ambiguity; drives impact through disciplined execution and a focus on measurable results.
Executional Excellence: Skilled at operationalizing strategy, building processes, and ensuring follow-through across teams.
Cross-Functional Leadership and Collaboration: Strong communication and influence skills; able to align stakeholders, drive integrated workstreams, and work collaboratively across marketing, creative, and field teams.
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Annual pay range: $130,000 - $150,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Automate your job search with Sonara.
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