Sr Product Marketing Manager (DentalPlans.com)
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Overview
Schedule
Full-time
Career level
Director
Remote
Remote
Compensation
$75,000-$100,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
This position will be remote within the United States.Job SummaryThe Sr Product Marketing Manager is responsible for defining and executing the go-to-market strategy and positioning of assigned products and integrations for DentalPlans.com, the leading e-commerce marketplace that helps consumers access affordable dental care through dental savings plans.
This role acts as a strategic business partner for the product portfolio, driving market adoption, performance insights, and go-to-market excellence. Collaborating closely with Product Managers and cross-functional teams, the role helps define vision and roadmaps, gathers market requirements, and ensures successful product launches. It bridges gaps between Development, Marketing, Sales, and Support, and leverages market and competitive analysis to craft differentiated product positioning that delivers unique value. The position spans both strategic and tactical responsibilities and serves as the go-to subject matter expert for assigned products and markets.
What You Will Do- Contribute to product strategy and vision by leveraging customer research, VOC analysis, and market insights.
- Partner with Product Management on roadmap alignment to ensure strong product-market fit.
- Analyze market trends, competitive offerings to inform positioning, packaging, and differentiation.
- Continuously monitor, measure, and report on key business and customer metrics.
- Identify areas for optimization through testing, messaging refinement, and GTM improvements.
- Establish baseline performance metrics and post-launch reporting frameworks.
- Lead end-to-end go-to-market strategy for new products, integrations, enhancements, and feature releases.
- Develop launch plans, messaging frameworks, competitive positioning, pricing support materials, and enablement strategies.
- Ensure cross-functional launch readiness across Sales, Marketing, Support, and Customer Success.
- Partner with demand generation teams to align campaigns with persona insights and buyer journeys.
- Develop training, pitch decks, product briefs, FAQs, case studies, and enablement materials.
- Understand how current customers and providers are benefiting from the product and integration, and leverage this information to support sales training, referrals, case studies, and collateral development.
- Present internally and externally at customer meetings, webinars, and industry events.
- Collaborate with Product Management to translate market and customer insights into feature recommendations and market requirements.
- Provide market input into prioritization decisions to ensure alignment between roadmap and customer needs.
- Partner with UX and Product teams to ensure solution design reflects customer expectations and positioning strategy.
- Lead structured VOC initiatives including surveys, interviews, win/loss analysis, and feedback loops.
- Translate customer insights into actionable positioning and market requirements.
- Serve as the customer advocate in messaging and launch planning and incorporate feedback into launch strategy.
- Lead messaging strategy for tradeshows and industry events, ensuring alignment with positioning and target personas.
- Visit customers and attend industry events
- Travel typically less than 10%
- Office environment with no special physical demands required
- Bachelor's degree.
- 5-7 years of relevant experience.
- Strong understanding of industry practices, tools, systems, and procedures
- Experience developing market requirements for hardware and software products/services
- Ability to build consensus among diverse stakeholders and lead/participate in cross-functional teams
- Demonstrated product management competencies, including VOC and customer focus, analytical and synthesizing ability, strategic thinking and judgement, perseverance and persuasion skills
- Strong verbal, written, presentation, and public speaking skills; ability to deliver difficult messages
- Strong interpersonal, conflict resolution, and partnership-building skills (internal and external)
- Knowledge of the dental market and dentistry business
- A great place to work with fantastic people
- A career in the healthcare technology industry, with the ability to grow and realize your full potential
- Competitive compensation
- Excellent benefits package – Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more
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FAQs About Sr Product Marketing Manager (DentalPlans.com) Jobs at Henry Schein One
What is the work location for this position at Henry Schein One?
This job at Henry Schein One is located in Plantation, FL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Henry Schein One?
Candidates can expect a pay range of $75,000 and $100,000 per year.
What employment applies to this position at Henry Schein One?
Henry Schein One lists this role as a Full-time position.
What experience level is required for this role at Henry Schein One?
Henry Schein One is looking for a candidate with "Director" experience level.
Does Henry Schein One allow remote work for this role?
Yes, this position at Henry Schein One supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by Henry Schein One for this role?
Henry Schein One offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Paid Vacation, Paid Sick Leave, Parental and Family Leave, Paid Community Service Time, 401k Matching/Retirement Savings, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Henry Schein One?
You can apply for this role at Henry Schein One either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.