Staff GTM Engineer, Marketing Operations
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Overview
Job Description
For this job, we are currently only hiring candidates based in the United States. For more information on where we employ, please see below.
About the Role
Ontra is seeking a Staff GTM Engineer reporting to our Director, Marketing Operations.
We're looking for someone excited to innovate and elevate our marketing systems by designing AI-powered, automated GTM workflows, systematizing outreach and enrichment across the funnel, and experimenting with data-driven strategies to fuel acquisition and growth.
If you're an experienced GTM technologist with a strategic, results-driven mindset, who thrives in cross-functional environments, has a track record of building scalable GTM systems, and is passionate about applying AI to real-world growth challenges, we'd love to get to know you!
What You'll Do
- Workflow Design and Automation: Design and build AI-powered GTM workflows that scale acquisition, activation, and pipeline - replacing manual and one-off processes with durable, reusable systems.
- Cross-Functional Collaboration: Partner closely with Sales, Marketing, RevOps, and Product teams to identify GTM inefficiencies and translate business needs into scalable technical solutions.
- Integration Management: Build and maintain reliable integrations between AI platforms and core GTM systems, ensuring clean data flow, high data quality, and operational continuity.
- Experimentation and Optimization: Design, run, and analyze GTM experiments (e.g., outbound, routing, enrichment), using results to refine workflows, optimize strategies, and inform what to scale.
- AI Model & Prompt Development: Develop, test, and refine AI models, agents, and prompts to improve accuracy, performance, and reliability in real-world GTM use cases.
- System Reliability & Observability: Implement data validation, error handling, monitoring, and logging so AI-powered workflows are stable, observable, and trustworthy at scale.
- Documentation & GTM Enablement: Document workflows, integrations, and patterns, and enable GTM teams to move faster by reducing manual work and providing scalable, reusable tools.
What You'll Bring
- Experience: 8+ years of senior level experience in GTM Engineering, Marketing Ops Engineering, RevOps Engineering, or similar AI/automation-focused roles.
- Technical Foundations: Proven experience working with APIs, webhooks, and SaaS integrations, along with scripting or programming (JavaScript/TypeScript or Python) for custom logic and transformations.
- GTM Systems Expertise: Hands-on experience owning and evolving GTM platforms such as Salesforce and Marketo at a system or integration level, not just as an end user.
- Automation & Orchestration Tools: Experience building workflows using tools like Clay, Zapier/Make, or similar enrichment and automation platforms.
- AI & LLM Experience: Practical experience implementing AI or LLM-powered solutions (e.g., ChatGPT API or similar) within GTM workflows.
- Experimentation & Data Fluency: Ability to design and run GTM experiments and measure impact using data, including comfort with SQL (or similar) for validation and analysis.
- B2B SaaS & Cross-Functional Mindset: Experience operating in a B2B SaaS environment and partnering closely with Sales, Marketing, RevOps, Product, and Data teams.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.