Strategic Marketing Associate

Coton ColorsTallahassee, FL

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

On-site

Benefits

Health Insurance

Paid Holidays

Paid Vacation

Job Description

Coton Colors is currently seeking a Strategic Marketing Associate> for our Corporate Office & Design Center>, located in Tallahassee, FL>.

JOB OVERVIEW:The Strategic Marketing Associate plays an essential role in developing, executing, and analyzing marketing strategies that strengthen brand awareness, deepen audience engagement, and support sales growth. This position contributes to audience segmentation, PR and media relations, brand partnerships, SEO, media strategy and buying, and digital marketing performance. The Associate ensures that all initiatives align with business objectives while helping create meaningful connections between our brand and our customers.

DUTIES AND RESPONSIBILITIES (but are not limited to):Strategic Marketing

Developing marketing strategies using audience insights and performance data.
Support cross-functional alignment with Campaign Marketing, E-Commerce, Design, and Customer Success.
Coordinate strategic projects, timelines, and deliverables.

Public Relations and Partnerships

Support media outreach, editorial submissions, and press tracking.
Coordinate with brand partnerships and influencers.
Maintain PR materials and documentation.

SEO and Digital Performance

Collaborate with SEO partners on priority optimizations.
Monitor SEO metrics and support digital content recommendations.
Track and summarize digital performance results.

Media Strategy and Buying

Assist with paid media planning and asset coordination.
Communicate with external media partners and track campaign performance.

Reporting and Analysis

Prepare reports across PR, SEO, media, and campaign performance.
Identify insights that support future strategy.

REQUIREMENTS:

Degree in marketing, communications, public relations, or related field, or comparable experience.
1 to 3 years of marketing, PR, digital media, or analytics experience preferred.
Strong communication, organizational, and project coordination skills.
Familiarity with GA4 or similar analytics tools.
Interest in PR, SEO, digital marketing, and performance analysis.
Ability to collaborate across teams in a fast-paced environment.
Experience with Klaviyo and Shopify is a plus.

KEY COMPETENCIES:

Analytical mindset with the ability to interpret performance data.
Strong attention to detail and commitment to accuracy.
Ability to build positive relationships with internal partners and external collaborators.
Strong brand intuition and commitment to maintaining brand consistency.
Creative problem solving and ability to adapt to evolving business needs.
Passion for marketing, storytelling, and the brand experience.

At Coton Colors we celebrate every day. Even work days. Be part of the Coton Colors crew, and you'll know what we're talking about.

The founding principles of Coton Colors can be found resonating through our products, service and experience.

Coton Colors also provides these amazing benefits and perks:

Competitive Compensation
Comprehensive Medical Insurance
401(k) with an ambitious Company Match
Generous Paid Time Off (PTO)
Ten (10) Company Paid Holidays, including your Birthday!
Medical/Maternity Leave
Crew Discount Program

Visit our Coton Colors Careers Page to learn more.

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FAQs About Strategic Marketing Associate Jobs at Coton Colors

What is the work location for this position at Coton Colors?

This job at Coton Colors is located in Tallahassee, FL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Coton Colors?

Employer has not shared pay details for this role.

What employment applies to this position at Coton Colors?

Coton Colors lists this role as a Full-time position.

What experience level is required for this role at Coton Colors?

Coton Colors is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Coton Colors?

You can apply for this role at Coton Colors either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.