Strategic Marketing Programs Manager

Genuine Parts CompanyGA, GA

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Job Description

The Strategic Marketing Programs Manager will support the development and execution of strategic marketing initiatives that strengthen our position as a leader in the automotive industry.

This role will translate business priorities and market opportunities into integrated marketing programs that build brand relevance, deepen customer and industry engagement, and support long-term business growth.

Working across internal teams and external partners, the Strategic Marketing Manager will bring together strategy, brand marketing, partnerships, communications, and program execution. The ideal candidate is a strategic thinker and strong operator who can turn complex business opportunities into focused, measurable marketing initiatives.

Key Responsibilities:

Develop and execute strategic marketing plans aligned with business priorities.
Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Required Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years of experience in strategic marketing, or program management roles.
Proven ability to manage complex, cross-functional marketing programs from concept through execution.
Strong strategic planning, organizational, and stakeholder management skills.
Experience defining and tracking performance metrics and reporting outcomes.
Experience managing marketing budgets and financial resources to optimize program outcomes.
Willingness to travel up to 10%

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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FAQs About Strategic Marketing Programs Manager Jobs at Genuine Parts Company

What is the work location for this position at Genuine Parts Company?

This job at Genuine Parts Company is located in GA, GA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Genuine Parts Company?

Employer has not shared pay details for this role.

What employment applies to this position at Genuine Parts Company?

Genuine Parts Company lists this role as a Full-time position.

What experience level is required for this role at Genuine Parts Company?

Genuine Parts Company is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Genuine Parts Company?

You can apply for this role at Genuine Parts Company either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.