Strategist – Media Performance

Job Description

The RoleAs a Strategist within Marketing Analytics & Strategy (MAS), you will support strategic initiatives that drive media performance insights across GM’s marketing ecosystem. This role partners closely with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to apply measurement frameworks, analyze cross-channel performance, and surface actionable insights. You will play a key role in translating media performance data into clear narratives that inform campaign strategy and investment decisions. This position is ideal for an analytically curious individual who is looking to deepen their expertise in media strategy and measurement within a collaborative, fast-paced environment.What You’ll Do

• Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.

• Support the application and maintenance of media measurement frameworks, including high-value behaviors, benchmarks, and investment inputs, while upholding tagging, data quality, and governance standards.

• Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.

• Build, QA, and maintain recurring and ad hoc reports on media KPIs and funnel performance, translating results into clear insights and initial recommendations.

• Support integration of creative taxonomy, brand power, and equity metrics into media analyses and divisional readouts.

• Contribute to presentations and dashboards by organizing data, creating visuals, and drafting talking points for senior strategist and leadership audiences.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.

• 3–5 years of experience in media analytics, media strategy, marketing analytics, MMM/attribution support, or performance measurement within an agency, client, or platform environment.

• Familiarity with digital analytics tools such as Adobe Analytics or Google Analytics, and a foundational understanding of ad tech and/or MarTech ecosystems.

• Working proficiency in Excel, including pivot tables, lookups, and basic modeling; experience with Power BI or similar BI tools is a plus.

• Basic working knowledge of SQL, including writing simple select, filter, and join queries to support data analysis.

• Strong communication skills with the ability to explain data findings clearly and concisely to non-technical audiences.

• Demonstrated ability to manage multiple deliverables, prioritize effectively, and collaborate across cross-functional teams.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Exposure to creative measurement, brand equity analysis, or MMM/attribution modeling, including supporting data pulls or performance readouts.

• Experience or strong interest in media strategy for large consumer brands or within the automotive industry.

• Familiarity with Python and/or cloud-based data platforms such as Azure or Databricks for analysis or automation.

• Comfort working with both agency partners and internal stakeholders, incorporating feedback and iterating on insights and deliverables.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.