Strategy Director, Social

Agency:

Deutsch

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

THE ROLEDeutsch is looking for a chronically online Strategy Director, Social to help shape an iconic brand’s presence across paid and owned social tactics. This means thinking beyond campaigns – proactively finding ways to keep the brand relevant in the feed and in culture. This brand has a distinctive & successful voice and persona in social – with a high bar to keep it that way. Your job will be protecting that edge while continuing to evolve it with the next generation of social best practices and emergent social behaviors. You will work as a unit with the client social team, creatives, & partners – deeply embedded & collaborating to bring a shared vision to life.WHAT YOU'LL DOUphold the Social PersonaBe the ultimate filter for all ideas and tactics on social to maintain consistency of voiceRefine work with creatives using the brand persona as a north starShape the Creative Output Be a creative partner pushing the work to be social-first in practice – not just in theoryJoin social productions with an eye for following best practices & brand guidelinesOwn Social Thought-LeadershipBe on the cutting edge of what’s happening across platforms & trends relevant to the brandShare always-on thought-leadership and proactive thinking on ways for the brand to activateHelp raise the bar through thoughtful pushes on experimentation and evolutions Own a clear POV on social, not just recycling others’ best practicesLead the TeamBe a hands-on partner across disciplines & partners (media, influencers, etc.)  Build direct relationships with clients as their partner in points of view they can rely onPush social as a priority across everything we do – not just social briefsBe proactive in leading projects & next steps – not just reacting to direct client asksChampion PerformanceBe a source of truth for what we know works & what doesn’t Be hungry about pushing boundaries to unlock new successDefine success across brand & business metrics to create accountability across the workUse data, social listening, & partnerships with media to track performance over timeWHO YOU AREYou truly love living in social – with strong instincts for what works and whyYou are the first of your friends and colleagues to try out new platforms You aren’t afraid to get your hands dirty in content creation, giving you an edge in understanding creative concepts & what’s possible in platforms You have a proven track record of working with iconic brands on social-first campaigns You are culturally obsessed with a finger on the pulse of what’s relevantYou care about making brands feel like real participants – not observers or followersYou’re collaborative, direct, and comfortable making decisions in a fast-moving environmentYou balance taste with discipline – knowing when to trust your gut & when to rely on dataYou have infectious passion for social that you bring to all teammates $150,000 - $170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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