Strategy Director, Social

Agency:

Deutsch

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

THE ROLE

Deutsch is looking for a chronically online Strategy Director, Social to help shape an iconic brand's presence across paid and owned social tactics. This means thinking beyond campaigns - proactively finding ways to keep the brand relevant in the feed and in culture.

This brand has a distinctive & successful voice and persona in social - with a high bar to keep it that way. Your job will be protecting that edge while continuing to evolve it with the next generation of social best practices and emergent social behaviors. You will work as a unit with the client social team, creatives, & partners - deeply embedded & collaborating to bring a shared vision to life.

WHAT YOU'LL DO

Uphold the Social Persona

Be the ultimate filter for all ideas and tactics on social to maintain consistency of voice

Refine work with creatives using the brand persona as a north star

Shape the Creative Output

Be a creative partner pushing the work to be social-first in practice - not just in theory

Join social productions with an eye for following best practices & brand guidelines

Own Social Thought-Leadership

Be on the cutting edge of what's happening across platforms & trends relevant to the brand

Share always-on thought-leadership and proactive thinking on ways for the brand to activate

Help raise the bar through thoughtful pushes on experimentation and evolutions

Own a clear POV on social, not just recycling others' best practices

Lead the Team

Be a hands-on partner across disciplines & partners (media, influencers, etc.)

Build direct relationships with clients as their partner in points of view they can rely on

Push social as a priority across everything we do - not just social briefs

Be proactive in leading projects & next steps - not just reacting to direct client asks

Champion Performance

Be a source of truth for what we know works & what doesn't

Be hungry about pushing boundaries to unlock new success

Define success across brand & business metrics to create accountability across the work

Use data, social listening, & partnerships with media to track performance over time

WHO YOU ARE

You truly love living in social - with strong instincts for what works and why

You are the first of your friends and colleagues to try out new platforms

You aren't afraid to get your hands dirty in content creation, giving you an edge in understanding creative concepts & what's possible in platforms

You have a proven track record of working with iconic brands on social-first campaigns

You are culturally obsessed with a finger on the pulse of what's relevant

You care about making brands feel like real participants - not observers or followers

You're collaborative, direct, and comfortable making decisions in a fast-moving environment

You balance taste with discipline - knowing when to trust your gut & when to rely on data

You have infectious passion for social that you bring to all teammates

$150,000 - $170,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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