Student Activities Assistant Director of Marketing

The Campus Rec Assistant Director is responsible to provide and oversee effective operations for respective Campus Recreation administration, programs, and/or facilities. The Assistant Director may provide direction to full-time, part-time, and student workers by supervising tasks, monitoring performance, and ensuring adherence to policies and procedures. They are also responsible for maintaining safety and reducing risk.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Responsible for maintaining the overall branding and look for Student Activities and approximately 80 diverse events each year designed for the Liberty University student body. Oversees the production of a variety of design, film, photography, and social media content for various events and promotions. Responsible for content editing the Student Activities website and all department related marketing materials and written pieces. Creates and oversees an annual marketing plan and manages all projects from initiation to completion. Regularly coordinate with the University Marketing Department, to coordinate additional projects and receive approval. Directly oversee Student Activities full time, part time, and student employees through hiring, training, developing, and evaluating. Direct the tasks of all part time and student employees as they prepare for and work events. Remain up to date on industry standards and performance benchmarks and ensure that all programming, events, and marketing materials and methods remain effective and current. Perform all other tasks assigned by the Director of Student Activities. Works effectively as a team member, embracing and fostering LU’s mission. Occasionally oversee and assist with events or operations during evening, nights or long weekend hours.

SUPERVISORY RESPONSIBILITIES  

This position is responsible for up to 1 full time, and 6 student employees.

QUALIFICATIONS AND CREDENTIALS

Minimum Qualifications

• Four-year college degree from an accredited university in Digital Media, Communications, Marketing or related field.
• Demonstrated experience in marketing and graphic design, specifically working knowledge of Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
• Ability to creatively direct and manage projects
• Excellent verbal and written communication skills with the ability to convey information in an articulate and professional manner
• Excellent public communication skills with the ability to represent Liberty University in a professional manner to a variety of business, government and community customers and associates
• Strong organizational and problem-solving skills
• Demonstrated ability to think critically
• Basic computer skills, especially with Microsoft Word, Outlook, and Excel

Preferred Qualifications

• Management/supervisory experience
• 1+ years’ experience in event planning or related field

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension

• Ability to effectively communicate both verbally and in writing to convey clear, well-articulated information.
• Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
• Possess public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.
• Strong organizational skills.
• Excellent computer skills.

Problem Solving

• Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Physical and Sensory Abilities

• Frequently required to travel to local and campus locations.

• Frequently required to sit for extended periods to perform deskwork or type on a keyboard.  (If not administrative duties, such as labor, define general physical abilities.
• Regularly required to hear and speak in order to effectively communicate orally.
• Occasionally required to stand, walk, and climb stairs to move about the building.
• Handle materials, reach overhead, kneel or stoop in order to conduct business.
• Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is split between a climate-controlled office setting and various outdoor and indoor event venues. Areas are well lit and the noise level is moderate to high.  

Driving Requirements

Use of one’s personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position.  Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required.

Time Type

Full time

Location

Onsite

The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.